//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ausgewählte Studien des ECC-Handel"
~isPartOf:"Journal of business research : JBR"
~subject:"Branding"
~subject:"Mobile Anwendung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SMS advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Branding
Mobile Anwendung
Mobile Marketing
14
Mobile marketing
14
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Mobile communications
5
Mobilkommunikation
5
Mobile Business
4
Mobile business
4
Mobile phone
4
Mobiltelefon
4
Advertising
3
Advertising effects
3
Innovation adoption
3
Innovationsakzeptanz
3
Marketing management
3
Marketingmanagement
3
Werbewirkung
3
Werbung
3
Attitude
2
E-commerce
2
Electronic Commerce
2
Internet
2
Meta-Analyse
2
Meta-analysis
2
Mobile application
2
Theorie
2
Theory
2
America
1
Animated logos
1
Apple
1
Attitude certainty
1
Betriebliche Standortwahl
1
Beziehungsmarketing
1
Brand
1
Brand choice
1
Brand management
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ataman, M. Berk
1
Bruggen, Gerrit H. van
1
Dinsmore, John
1
Gao, Tao
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Konus, Umut
1
Pagani, Margherita
1
Rohm, Andrew J.
1
Sultan, Fareena
1
Swani, Kunal
1
more ...
less ...
Published in...
All
Ausgewählte Studien des ECC-Handel
Journal of business research : JBR
SpringerLink / Bücher
4
Apps management and e-commerce transactions in real-time
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Information systems research : ISR
2
Advances in e-business research (AEBR) book series
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business horizons
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
E-consumers in the era of new tourism
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce research
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on mobile marketing management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management for Professionals
1
Management for professionals
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Premier reference source
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
2
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->