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~isPartOf:"Australasian marketing journal"
~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
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Marketingtheorie
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Australasian marketing journal
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Journal of marketing research : JMR
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
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60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
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48
Legends in marketing
40
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37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
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History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of macromarketing
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Review of marketing research
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SAGE library in marketing
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Lehrbuch
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Major theoretical debates and contemporary issues in marketing theory
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The SAGE handbook of marketing theory
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Critical marketing : issues in contemporary marketing
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Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
54
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
3
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
4
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
5
There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A.
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
Saved in:
6
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
7
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
8
Marketing thought follows the circle of consumption
Polsa, Pia
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 252-253
Persistent link: https://www.econbiz.de/10011596823
Saved in:
9
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
10
Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010400510
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