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~isPartOf:"Australasian marketing journal"
~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~subject:"Consumer behaviour"
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Australasian marketing journal
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Marketing theory
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Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
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2
Contextualizing value propositions : examining how consumers experience value propositions in their practices
Holttinen, Heli
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010400510
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