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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Market research"
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Search: subject_exact:"Brand image"
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Brand management
Market research
Brand image
271
Markenimage
271
Consumer behaviour
244
Konsumentenverhalten
244
Markenführung
184
Brand
102
Markenartikel
100
Beziehungsmarketing
71
Relationship marketing
71
Einzelhandel
49
Retail trade
49
Social Web
33
Social web
33
Customer satisfaction
28
Internet marketing
28
Kundenzufriedenheit
28
Online-Marketing
28
Online retailing
25
Online-Handel
25
Luxury goods
24
Luxusgüter
24
Brand loyalty
22
Designation of origin
21
Herkunftsbezeichnung
21
Markentreue
21
Advertising effects
18
Handelsmarke
18
Store brand
18
Werbewirkung
18
Dienstleistungsqualität
17
Service quality
17
Confidence
16
Corporate reputation
16
Firmenimage
16
Vertrauen
16
Brand equity
15
E-commerce
15
Electronic Commerce
15
Purchase intention
13
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Undetermined
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Free
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Article
186
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186
Aufsatz in Zeitschrift
186
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English
186
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Dawes, John
4
Loureiro, Sandra Maria Correia
4
Park, Jungkun
4
Baumann, Chris
3
Dwivedi, Abhishek
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Prentice, Catherine
3
Anesbury, Zachary
2
Anselmsson, Johan
2
Burt, Steven
2
Casidy, Riza
2
Cliquet, Gérard
2
Cuny, Caroline
2
Ekinci, Yuksel
2
Fazal-e-Hasan, Syed
2
Hair, Joseph F.
2
Hamin, Hamin
2
Hartnett, Nicole
2
Hyun, Hyowon
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Khan, Imran
2
Kumar, Jitender
2
Li, Yong-Quan
2
Liu, Chih-Hsing
2
Liu, Fu
2
Liu, Richie L.
2
Louis, Didier
2
Merrilees, Bill
2
Molinillo, Sebastian
2
Mortimer, Gary
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Phau, Ian
2
Ruan, Wen-Qi
2
Russell-Bennett, Rebekah
2
Tran, Trang P.
2
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Australasian marketing journal
Journal of retailing and consumer services
Journal of business research : JBR
337
The journal of product & brand management
280
The journal of brand management : an international journal
272
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
66
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
SpringerLink / Bücher
52
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Marketing letters : a journal of research in marketing
47
Journal of strategic marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
42
Journal of the Academy of Marketing Science
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Tourism management : research, policies, practice
40
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Journal of marketing research : JMR
29
International journal of market research : JMRS ; the journal of the Market Research Society
28
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ECONIS (ZBW)
186
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
6
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
7
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
Rather, Raouf Ahmad
;
Raisinghani, Manju
;
Gligor, David
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372550
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
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