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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~isPartOf:"Gabler Edition Wissenschaft / Business-to-Business-Marketing"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"B-to-B-Marke"
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B-to-B-Marketing
131
Business-to-business marketing
131
Lieferantenmanagement
79
Supplier relationship management
79
Relationship marketing
35
Beziehungsmarketing
34
Brand management
21
Markenführung
21
Brand
17
Markenartikel
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Salespeople
16
Verkaufspersonal
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E-commerce
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Electronic Commerce
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Selling
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Verkauf
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Consumer behaviour
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Social Web
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B2B
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B2B marketing
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Digitalisierung
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Internet marketing
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Online-Marketing
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Baumgarth, Carsten
5
Sharma, Piyush
5
Johnston, Wesley J.
4
Mora Cortez, Roberto
4
Kowalkowski, Christian
3
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Ghosh Dastidar, Ayan
2
Gupta, Aditya
2
Gupta, Shivam
2
Hao, Andy
2
Hartmann, Nathaniel N.
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Huang, Ying
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Kienzler, Mario
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Malik, Ashish
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Paul, Justin
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Rana, Nripendra P.
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Vrontis, Demetris
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Xu, Shichun
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Allison, Lee
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Altwaijry, Najwa
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Amin, Mohammad Sakif
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Anderson, Sidney T.
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Appio, Francesco Paolo
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Archer-Brown, Chris
1
Arndt, Aaron D.
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Autry, Chad W.
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Azer, Jaylan
1
Baack, Daniel W.
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Badrinarayanan, Vishag
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Bag, Surajit
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Gabler Edition Wissenschaft / Business-to-Business-Marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
131
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1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
3
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
4
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
5
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
6
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
7
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
8
Impact of stereotype threat on sales anxiety
Amin, Mohammad Sakif
;
Arndt, Aaron D.
;
Tanner, Emily C.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468969
Saved in:
9
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions : improving B2B sales performance
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014227814
Saved in:
10
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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