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~isPartOf:"Beiträge zur Verhaltensforschung"
~isPartOf:"Critical perspectives on diversity, equity, and inclusion in marketing"
~isPartOf:"Journal of advertising"
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Beiträge zur Verhaltensforschung
Critical perspectives on diversity, equity, and inclusion in marketing
Journal of advertising
SpringerLink / Bücher
30
Working paper / National Bureau of Economic Research, Inc.
21
International journal of consumer studies
15
NBER working paper series
15
Springer eBook Collection
13
Europäische Hochschulschriften / 5
12
Marketing theory
12
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10
Research
10
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
Journal of advertising research
9
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8
Campus Forschung
8
Discussion paper / Centre for Economic Policy Research
8
Konsum und Verhalten
8
Schriftenreihe Studien zum Konsumentenverhalten
8
The American economic review
8
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
7
Schriftenreihe Schwerpunkt Marketing
7
Transformative consumer research for personal and collective well-being
7
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
7
Advances in household economics, consumer behaviour and economic policy
6
Gabler Edition Wissenschaft
6
Handbook of consumer psychology
6
Handelsforschung
6
Betriebswirtschaftslehre für Technologie und Innovation
5
CESifo working papers
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
NBP working paper
5
SAGE benchmarks in culture and society
5
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
5
The economic journal : the journal of the Royal Economic Society
5
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
5
(Forschungsverbund "Empir. Verbraucherforschung")
4
Betriebswirtschaftliche Abhandlungen
4
Bochumer wirtschaftswissenschaftliche Studien
4
Campus / Forschung / Schwerpunktreihe 'Marketing und Verbraucherarbeit'
4
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ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
2
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1
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
2
Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John
;
Pittman, Matthew
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
Saved in:
3
Inclusion of people with disabilities in marketing : a paradigm shift
Sani, Kareem F.
;
Gbadamosi, Ayantunji
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 75-99)
.
2022
Persistent link: https://www.econbiz.de/10013382204
Saved in:
4
Young consumer vulnerability
Yang, Hsiao-Pei
;
Hong, Yiwen
;
Kasapi, Eleni
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 154-176)
.
2022
Persistent link: https://www.econbiz.de/10013382325
Saved in:
5
Consumer vulnerability in financial services markets : some perspectives from developing countries
Shambare, Richard
;
Gogodo, Joyleen
;
Musengi, Daniel
; …
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 221-237)
.
2022
Persistent link: https://www.econbiz.de/10013382340
Saved in:
6
Consumer ageism towards the older population : exploring avenues for sustainability marketing
Purushottam, Neha
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 238-250)
.
2022
Persistent link: https://www.econbiz.de/10013382343
Saved in:
7
Requirements for services by retired over 50s UK consumers in the UK : a price- and services-sensitive segment
Bamber, David James
;
Gransden, Clay
;
Panditharathna, Roshan
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 251-264)
.
2022
Persistent link: https://www.econbiz.de/10013382346
Saved in:
8
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
9
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Saved in:
10
Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages
Sarial-Abi, Gülen
;
Ulqinaku, Aulona
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 270-291
Persistent link: https://www.econbiz.de/10012260472
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