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~isPartOf:"Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft"
~isPartOf:"Direct marketing : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Direct marketing
17
Direktmarketing
17
Consumer behaviour
4
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3
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Relationship marketing
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
Direct marketing : an international journal
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
17
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1
Developing BTB relationships through direct marketing : customers' perceptions
Reis, Raquel
;
Oates, Caroline
;
McGuinness, Martina
; …
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10003936525
Saved in:
2
Consumer perceptions of mobile phone marketing : a direct marketing innovation
Roach, Gemma
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003937002
Saved in:
3
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
4
Selecting and employing the right media in direct marketing channels
Keillor, Bruce D.
- In:
Direct marketing : an international journal
2
(
2008
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10003934128
Saved in:
5
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
6
Direct marketing and relationships : an opinion piece
Harridge-March, Sally
- In:
Direct marketing : an international journal
2
(
2008
)
4
,
pp. 192-198
Persistent link: https://www.econbiz.de/10003934518
Saved in:
7
Principles for successful aCRM in organizations
Ranjan, Jayanthi
;
Bhatnagar, Vishal
- In:
Direct marketing : an international journal
2
(
2008
)
4
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003934531
Saved in:
8
Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.
;
McAlister, Anna R.
;
Widmier, Scott
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10003936866
Saved in:
9
Ethics and regulation in direct marketing
Brubaker, Steven
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10003936872
Saved in:
10
Direct marketing in Romania
Pop, Nicolae Al.
;
Mihoc, Florin
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003936915
Saved in:
1
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