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~isPartOf:"Berichte aus der Betriebswirtschaft"
~subject:"Markenführung"
~subject:"Supplier relationship management"
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Markenführung
Supplier relationship management
B-to-B-Marketing
6
Business-to-business marketing
6
Deutschland
4
Germany
4
Lieferantenmanagement
4
Business-to-Business-Marketing
3
Theorie
3
Theory
3
Marketing management
2
Marketingmanagement
2
Agency theory
1
Anlagenbau
1
Anlagengeschäft
1
Beschaffung
1
Betriebliches Informationssystem
1
Business intelligence system
1
Comparison
1
Competence
1
Competitive strategy
1
Consumer behaviour
1
Direktmarketing
1
Eisen- und Stahlindustrie
1
Electronic component
1
Electronics industry
1
Elektronikindustrie
1
Elektronisches Bauelement
1
Emotion
1
Emotionales Verhalten
1
Entscheidungsprozess
1
Erlebnismarketing
1
Estimation
1
Information technology
1
Informationstechnik
1
Investitionsgütermarketing
1
Kaufentscheidung
1
Kommunikationspolitik
1
Kompetenz
1
Konsumentenverhalten
1
Lebensstil
1
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3
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German
4
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Beinlich, Georg
1
Blum, Christopher
1
Hensel, Claudia
1
Möhringer, Simon
1
Schmieder, Matthias
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Berichte aus der Betriebswirtschaft
Industrial marketing management : the international journal for industrial and high-tech firms
365
The journal of business & industrial marketing
156
Journal of business-to-business marketing
77
Journal of business research : JBR
75
SpringerLink / Bücher
20
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of personal selling & sales management
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Edition Wissenschaft
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Innovatives Markenmanagement
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing : EJM
5
International journal of procurement management
5
Journal of marketing research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of product & brand management
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Cogent business & management
4
European journal of marketing
4
Gabler Research
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
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ECONIS (ZBW)
4
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1
Marktsegmentierung im Industriegüterbereich am Beispiel eines Komponentenherstellers
Blum, Christopher
;
Schmieder, Matthias
-
2007
Persistent link: https://www.econbiz.de/10003494213
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2
Der Einfluss von Erlebnissen auf den Kaufentscheidungsprozess : am besonderen Beispiel der Industriegütermessen
Hensel, Claudia
-
2005
Persistent link: https://www.econbiz.de/10003115202
Saved in:
3
Geschäftsbeziehungen zur Vermarktung von Systemtechnologien
Beinlich, Georg
-
1998
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000983830
Saved in:
4
Kompetenzkommunikation im Anlagengeschäft : konzeptionelle Analyse und empirische Ergebnisse
Möhringer, Simon
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000672635
Saved in:
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