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~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
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BestMasters
International journal of event and festival management
Journal of historical research in marketing
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
18
Journal of business research : JBR
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
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Journal of strategic marketing
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
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Sport, Business and Management : an international journal ; SBM
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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International journal of business and globalisation : IJBG
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The journal of product & brand management
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International journal of advertising : the quarterly review of marketing communications
2
International journal of revenue management : IJRM
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Journal of business strategy
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of managerial issues : JMI
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Journal of marketing
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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Markenkommunikation und Beziehungsmarketing
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Marketing : ZFP ; journal of research and management
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Marketing analysis in sport business : global perspectives
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge sports marketing
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Springer Gabler Research
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ECONIS (ZBW)
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
3
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
4
Kulturelle Anforderungen an das Markenmanagement im Profisport : im Spannungsfeld zwischen Local Hero und Global Player
Fischer, Rainer
-
2014
Persistent link: https://www.econbiz.de/10010255087
Saved in:
5
Kulturelle Anforderungen an das Markenmanagement im Profisport : Im Spannungsfeld zwischen Local Hero und Global Player
Fischer, Rainer
-
2014
Professionelle Einzelsportler und Sportteams erstreben neben sportlichen Erfolgen die Positionierung ihrer persönlichen Marke auf lokalen und internationalen Märkten. Rainer Fischer thematisiert zwei Fragestellungen: Zum einen, wie eine Marke an die spezifischen kulturellen Besonderheiten...
Persistent link: https://www.econbiz.de/10014017654
Saved in:
6
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
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