//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of fashion marketing and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
151
Markenführung
151
Consumer behaviour
95
Konsumentenverhalten
95
Brand image
69
Markenimage
69
Social Web
62
Social web
62
Internet marketing
59
Online-Marketing
59
Mode
46
Fashion
45
Brand
41
Markenartikel
40
Beziehungsmarketing
39
Relationship marketing
39
Luxury goods
33
Luxusgüter
33
Advertising effects
20
Werbewirkung
20
Content Management
19
Content management
19
social media
16
Brand loyalty
15
Viral marketing
14
Virales Marketing
14
Bekleidungsindustrie
13
Clothing industry
13
Markentreue
12
Advertising
11
Online retailing
10
Online-Handel
10
Textile distribution
10
Textilhandel
10
Werbung
10
Customer integration
9
Emotion
9
Facebook
9
Kundenintegration
9
Customer satisfaction
8
more ...
less ...
Online availability
All
Undetermined
88
Free
1
Type of publication
All
Article
149
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
131
Aufsatz in Zeitschrift
131
Aufsatz im Buch
20
Book section
20
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
132
German
20
Author
All
Phau, Ian
5
Baetzgen, Andreas
2
Ha, Louisa
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Kwon, Eun Sook
2
Lee, Yuri
2
Pomodoro, Sabrina
2
Rita, Paulo
2
Tropp, Jörg
2
Warnaby, Gary
2
Abuljadail, Mohammad
1
Ahn, SooKyoung
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Albers, Hans
1
Albers, Markus
1
Alexander, Bethan
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Andreu Domingo, David
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arroyo-Cañada, Francisco-Javier
1
Assimakopoulos, Costas
1
Bang Nguyen Viet
1
Bang, Nguyen
1
Barnes, Liz
1
Barretta, Paul G.
1
Bauer, Thomas
1
Behrens, Stefan
1
Berlanga Silvente, Vanesa
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Bongartz, Nicole
1
Bornschein, Christoph
1
Bradshaw, Amanda S.
1
Brum, Alessandro
1
more ...
less ...
Published in...
All
Brand Content : die Marke als Medienereignis
International journal of internet marketing and advertising : IJIMA
Journal of fashion marketing and management
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
more ...
less ...
Source
All
ECONIS (ZBW)
151
OLC EcoSci
1
Showing
1
-
10
of
152
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
7
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
8
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->