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~isPartOf:"Brand management ; Vol. 1"
~isPartOf:"Business / Economics"
~isPartOf:"Geo-economic perspectives in the global environment"
~isPartOf:"International journal of market research"
~subject:"Konsumgüterindustrie"
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Brand management ; Vol. 1
Business / Economics
Geo-economic perspectives in the global environment
International journal of market research
Inventi impact: retailing & consumer services
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Marken- und Produktmanagement
2
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1
Rural marketing in India : a case study of consumer durables
Kumar, Rahul
;
Abdin, Md. Shahnawaz
- In:
Geo-economic perspectives in the global environment
,
(pp. 157-170)
.
2022
Persistent link: https://www.econbiz.de/10014235137
Saved in:
2
Examining manufacturer concentration metrics in consumer packaged goods
Tanusondjaja, Arry
;
Dunn, Steven
;
Miari, Christopher
- In:
International journal of market research
63
(
2021
)
4
,
pp. 471-493
Persistent link: https://www.econbiz.de/10012593925
Saved in:
3
Operative transportation planning : solutions in consumer goods supply chains
Seiler, Thorben
-
2012
Persistent link: https://www.econbiz.de/10009427752
Saved in:
4
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
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