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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Search: subject_exact:"Markenpolitik"
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Brand management
186
Markenführung
186
Consumer behaviour
84
Konsumentenverhalten
84
Brand image
81
Markenimage
81
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
48
Markenartikel
48
Beziehungsmarketing
47
Relationship marketing
47
Lieferantenmanagement
46
Supplier relationship management
46
Marketing management
24
Marketingmanagement
24
Social Web
20
Social web
20
Internet marketing
18
Online-Marketing
18
Corporate reputation
14
Firmenimage
14
Luxury goods
14
Luxusgüter
14
Advertising effects
11
Designation of origin
11
Emotion
11
Herkunftsbezeichnung
11
Werbewirkung
11
Brand architecture
10
China
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Customer integration
10
Kundenintegration
10
Markenarchitektur
10
B2B branding
9
Customer satisfaction
9
International marketing
9
Internationales Marketing
9
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Undetermined
115
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169
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169
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186
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Christodoulides, George
7
Gupta, Suraksha
4
Ko, Eunju
4
Kumar, V.
4
Aiello, Gaetano
3
Borders, Aberdeen Leila
3
Ewing, Michael
3
He, Jiaxun
3
Ind, Nicholas
3
Kim, Kyung Hoon
3
Leek, Sheena
3
Lester, Deborah H.
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Vescovi, Tiziano
3
Wang, Cheng Lu
3
Aoki, Kei
2
Bae, Joonheui
2
Brown, Brian P.
2
Casidy, Riza
2
Checchinato, Francesca
2
Disegna, Marta
2
Gabrielsson, Mika
2
Ghaffar, Abdul
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
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Iglesias, Oriol
2
Islam, Tahir
2
Iyer, Pramod
2
Khan, Huda
2
Kim, Juran
2
Kincl, Tomas
2
Kniazeva, Maria
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mishra, Prashant
2
Mohan, Mayoor
2
O'Cass, Aron
2
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
583
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
186
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186
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
7
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
8
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
9
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
10
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
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