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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand equity"
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Brand equity
Brand management
79
Markenführung
79
Brand image
45
Markenimage
45
Tourism marketing
26
Tourismusmarketing
26
Consumer behaviour
25
Konsumentenverhalten
25
Destination management
21
Destinationsmanagement
21
Social Web
17
Social web
17
Internet marketing
14
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Beziehungsmarketing
11
Holiday behaviour
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11
Tourism
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China
10
Destination branding
10
Place marketing
10
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9
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Marketingmanagement
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Adams, Frank G.
1
Aranda, Evangelina
1
Berenguer Contrí, Gloria
1
Chou, Sheng-Fang
1
Daspit, Joshua J.
1
Fernández, Alejandra C.
1
González-Mansilla, Óscar
1
Gómez, Mar
1
He, Mang
1
Lee, Changhan
1
Liu, Chih-Hsing Sam
1
Mishra, Prashant
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Molina, Arturo
1
Sarkar, Soumya
1
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1
Suk Ha, Grace Chan
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Wong, IpKin Anthony
1
Xu, Shi
1
Zavattaro, Staci M.
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Brand management in emerging markets : theories and practice
Tourism management : research, policies, practice
Journal of business research : JBR
40
The journal of brand management : an international journal
17
International journal of hospitality management
12
European journal of marketing : EJM
11
The journal of product & brand management
11
Antecedents and outcomes of employee-based brand equity
9
Journal of retailing and consumer services
9
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
SpringerLink / Bücher
5
AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
The journal of business & industrial marketing
4
The marketing review
4
Global business review
3
IIMB management review
3
International journal of sports marketing & sponsorship
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Australasian marketing journal
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
European journal of management and business economics : EJM&BE
2
International business review : the official journal of the European International Business Academy
2
International journal of organizational analysis
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of financial services marketing : JFSM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
7
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1
Differences in the city
branding
of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
2
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
Saved in:
3
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
4
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
5
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
6
Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Liu, Chih-Hsing Sam
;
Chou, Sheng-Fang
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
Saved in:
7
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
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