//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brands and branding geographies"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
9
Markenartikel
9
Consumers
3
Verbraucher
3
Place marketing
2
Standortmarketing
2
Brand management
1
Bulgaria
1
Bulgarien
1
Economic transition
1
Fashion
1
Food
1
Food retailing
1
Großbritannien
1
Lebensmittel
1
Lebensmitteleinzelhandel
1
London
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Marks and Spencer <London>
1
Mode
1
Parfüm
1
Perfume
1
Sportartikel
1
Sports equipment
1
Systemtransformation
1
United Kingdom
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
9
Case study
1
Fallstudie
1
Language
All
English
9
Author
All
Ermann, Ulrich
1
Harris, Andrew
1
Hauge, Atle
1
Jackson, Peter
1
Jansson, Johan
1
Kubartz, Bodo
1
Lury, Celia
1
Moor, Liz
1
Papadopoulos, Nicolas G.
1
Power, Dominic
1
Russell, Polly
1
Ward, Neil
1
more ...
less ...
Published in...
All
Brands and branding geographies
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
The evolution of brands : from signals of quality to storehouses of trust
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
Consumer-brand relationships : theory and practice
16
Handbook of brand relationships
16
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
A master class in brand planning : the timeless works of Stephen King
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
11
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
11
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
10
Brand management ; Vol. 2
9
Consumer brand relationships : meaning, measuring, managing
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Brand management ; Vol. 1
7
Cases on branding strategies and product development : successes and pitfalls
7
Cross-cultural and critical perspectives on brands
7
Names in commerce and industry : past and present
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Brands and brand management : contemporary research perspectives
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Measuring and managing brands
6
The Routledge companion to contemporary brand management
6
The definitive book of branding
6
Brand management ; Vol. 3
5
Developing successful global strategies for marketing luxury brands
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
5
Handbook of research in international marketing
5
Living on the edge : economic, institutional and management perspectives on wildfire hazard in the urban interface
5
Memorable customer experiences : a research anthology
5
Best practice der Markenführung
4
Brand management ; Vol. 4
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Branding Hoxton: cultural landscapes of post-industrial London
Harris, Andrew
- In:
Brands and branding geographies
,
(pp. 187-199)
.
2011
Persistent link: https://www.econbiz.de/10009296576
Saved in:
2
Constructing brands from the outside? : brand channels, cyclical clusters and global circuits
Power, Dominic
;
Jansson, Johan
- In:
Brands and branding geographies
,
(pp. 150-164)
.
2011
Persistent link: https://www.econbiz.de/10009296594
Saved in:
3
Sensing brands, branding scents : on perfume creation in the fragrance industry
Kubartz, Bodo
- In:
Brands and branding geographies
,
(pp. 125-149)
.
2011
Persistent link: https://www.econbiz.de/10009296595
Saved in:
4
Consumer capitalism and brand fetishism : the case of fashion brands in Bulgaria
Ermann, Ulrich
- In:
Brands and branding geographies
,
(pp. 107-124)
.
2011
Persistent link: https://www.econbiz.de/10009296597
Saved in:
5
Sports equipment : mixing performance with brands - the role of the consumers
Hauge, Atle
- In:
Brands and branding geographies
,
(pp. 91-106)
.
2011
Persistent link: https://www.econbiz.de/10009296599
Saved in:
6
The making of place : consumers and place-affiliated brands
Moor, Liz
- In:
Brands and branding geographies
,
(pp. 75-90)
.
2011
Persistent link: https://www.econbiz.de/10009296600
Saved in:
7
Brands in the making : a life history approach
Jackson, Peter
;
Russell, Polly
;
Ward, Neil
- In:
Brands and branding geographies
,
(pp. 59-74)
.
2011
Persistent link: https://www.econbiz.de/10009296601
Saved in:
8
Brands : boundary method objects and media space
Lury, Celia
- In:
Brands and branding geographies
,
(pp. 44-55)
.
2011
Persistent link: https://www.econbiz.de/10009296603
Saved in:
9
Of places and brands
Papadopoulos, Nicolas G.
- In:
Brands and branding geographies
,
(pp. 25-43)
.
2011
Persistent link: https://www.econbiz.de/10009296605
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->