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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
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Search: subject_exact:"Werbekontaktanalyse"
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Consumer behaviour
Advertising effects
202
Werbewirkung
202
Konsumentenverhalten
131
Advertising
112
Werbung
110
Internet marketing
58
Online-Marketing
58
Brand management
39
Markenführung
39
Brand image
37
Markenimage
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advertising
31
Emotion
20
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social media
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Cognition
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Kognition
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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brand attitude
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Muehling, Darrel D.
4
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kim, Dong Hoo
3
Kim, Soojung
3
Phua, Joe
3
Varan, Duane
3
Bailey, Ainsworth Anthony
2
Dalakas, Vassilis
2
Jung, A-Reum
2
Kareklas, Ioannis
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pelsmacker, Patrick de
2
Pentina, Iryna
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Srivastava, R. K.
2
Torres, Ivonne M.
2
Tsiotsou, Rodoula H.
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Al Kurdi, Barween
1
Alhajsaleh, Nael
1
Alshaar, H.
1
Alshurideh, M.
1
Amirshahi, Mirahmad
1
Anand, Sandip
1
Anghelcev, George
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
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1
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Breaking new ground in theory and practice
Journal of marketing communications
Journal of business research : JBR
134
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
131
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131
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
8
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
10
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
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