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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of services marketing"
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Search: subject_exact:"Werbeanzeige"
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Print advertising
25
Printwerbung
25
Advertising effects
14
Werbewirkung
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Advertising
7
Werbung
7
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4
Verkaufsförderung
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advertising
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Gierl, Heribert
2
Olsen, G. Douglas
2
Pracejus, John W.
2
Torres, Ivonne M.
2
Ahn, Hongmin
1
Atkin, JoAnn L.
1
Bartikowski, Boris
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Beerli-Palacio, Asunción
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Heiser, Robert S.
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Joy, Annamma
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Kaakinen, Johanna K.
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Katsikeas, Constantine S.
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Kennedy, Patricia F.
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Lee, Taejun
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Martín-Santana, Josefa D.
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1
McGarvey, Mary G.
1
Moser, H. R.
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Bridging the gap between advertising academia and practice
Journal of business research : JBR
Journal of promotion management : JPM
The journal of services marketing
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
Konsum und Verhalten
5
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
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ECONIS (ZBW)
25
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1
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
2
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
5
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
6
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
7
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
8
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
9
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
Saved in:
10
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
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