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Search: subject:"Mobile Marketing"
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Mobile Marketing
13
Mobile marketing
13
Internet marketing
9
Online-Marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Mobile Business
5
Mobile business
5
Mobile communications
5
Mobilkommunikation
5
Social Web
5
Social web
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Deutschland
3
Germany
3
Internet
3
Mobile phone
3
Mobiltelefon
3
Werbung
3
Brand management
2
Innovation adoption
2
Innovationsakzeptanz
2
Kundenbindungsprogramm
2
Loyalty program
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Theorie
2
Theory
2
mobile marketing
2
social media
2
Abfallentsorgung
1
Advertising planning
1
Augmented reality
1
Beacons
1
Bio-Lebensmittel
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Katona, Zsolt
3
Gordon, Brett R.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Shin, Jiwoong
2
Wilbur, Kenneth C.
2
Becker, Werner
1
Berman, Barry
1
Chintagunta, Pradeep K.
1
Faulds, David J.
1
Gao, Tao
1
Huang, Yanliu
1
Hui, Sam K.
1
Inman, Jeffrey
1
Johannsen, Nicolai
1
Kalwani, Manohar U.
1
Kaplan, Andreas M.
1
Lamberton, Cait
1
Mangold, W. Glynn
1
Nachtmann, Matthias
1
Pagani, Margherita
1
Pritchard, Marc
1
Raju, P. S.
1
Rohm, Andrew J.
1
Scholz, Joachim
1
Smith, Andrew N.
1
Stephen, Andrew T.
1
Suher, Jacob
1
Sultan, Fareena
1
Sárváry, Miklós
1
Valsalan, Sarath
1
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1
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Business horizons
DUV / Wirtschaftswissenschaft
Journal of marketing
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
10
Gabler Edition Wissenschaft
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Psychology & marketing
7
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Customer Relationship Management : kundenorientiertes Management im Spannungsfeld von Datenschutz, Verbraucherschutz und Wettbewerbsrecht
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
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1
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
A thematic exploration of digital, social media, and
mobile
marketing
: research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
5
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
6
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
7
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
8
Planning and implementing effective
mobile
marketing
programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
9
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
10
Brand in the hand : a cross-market investigation of consumer acceptance of
mobile
marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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