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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of services marketing"
~subject:"United States"
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Search: subject:"customer relationship management"
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United States
Beziehungsmarketing
389
Relationship marketing
389
Consumer behaviour
197
Konsumentenverhalten
197
Customer satisfaction
141
Kundenzufriedenheit
141
Dienstleistungsqualität
117
Service quality
117
Customer service
48
Kundenservice
48
Brand management
47
Markenführung
47
Customer integration
40
Kundenintegration
40
Social Web
38
Social web
38
Dienstleistungssektor
34
Service industry
34
Brand image
32
Markenimage
32
Marketing management
32
Marketingmanagement
32
Lieferantenmanagement
31
Supplier relationship management
31
Dienstleistungsmarketing
30
Services marketing
30
Beschwerdemanagement
29
Complaint management
29
Customer experience
28
Emotion
28
USA
27
Betriebliche Wertschöpfung
26
Customer value
26
Kundenwert
26
Services
26
Value creation
26
Confidence
25
Vertrauen
25
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24
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27
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Alexandrov, Aliosha
1
Anaza, Nwamaka A.
1
Birch, Nancy J.
1
Blocker, Christopher P.
1
Brodie, Roderick J.
1
Brooks, John R.
1
Campbell, Colin L.
1
Choi, Beom Joon
1
Collier, David A.
1
Couto, João Pedro Almeida
1
Dagger, Tracey S.
1
David, Meredith E.
1
Dhebar, Anirudh
1
Dias Faria, Sandra
1
Dimitriadis, Sergios
1
Fahy, John
1
Ferraro, Carla
1
Foley, Anthony
1
Gruber, Thorsten
1
Gummerus, Johanna
1
Gummesson, Evert
1
Haenlein, Michael
1
Heinonen, Kristina
1
Holloway, Betsy Bugg
1
Kaplan, Andreas M.
1
Koskull, Catharina von
1
Kowalkowski, Christian
1
La, Suna
1
Lacey, Russell
1
Leisen Pollack, Birgit
1
Madupu, Vivek
1
Mattila, Anna S.
1
Mavrommatis, Alexis
1
Meyer-Waarden, Lars
1
Moore, Melissa L.
1
Moore, Robert S.
1
Newsom, Mi Kyong
1
Ng, Sandy
1
Nishihara, Ceri M.
1
Noble, Stephanie M.
1
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Business horizons
European journal of marketing : EJM
The journal of services marketing
International journal of hospitality management
22
Journal of business research : JBR
17
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Journal of service research : JSR
11
Journal of marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Harvard business review : HBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of business & industrial marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
Journal of marketing management : MM
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The international review of retail, distribution and consumer research
5
Business strategy series
4
Does marketing need reform? : fresh perspectives on the future
4
European journal of operational research : EJOR
4
International Journal of Electronic Finance
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of retail & distribution management
4
Journal of business & economics research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
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ECONIS (ZBW)
27
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1
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
2
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
3
Guest editorial: relationship marketing : past, present and future
Gummerus, Johanna
;
Koskull, Catharina von
;
Kowalkowski, …
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011615567
Saved in:
4
From relationship marketing to total relationship marketing and beyond
Gummesson, Evert
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
Saved in:
5
Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
Saved in:
6
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
7
Customer-dominant logic : foundations and implications
Heinonen, Kristina
;
Strandvik, Tore
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
Saved in:
8
Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.
;
Zhao, Jing
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009747186
Saved in:
9
Nomological validity of the Net Promoter Index question
Leisen Pollack, Birgit
;
Alexandrov, Aliosha
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10009747187
Saved in:
10
The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery
Choi, Beom Joon
;
La, Suna
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 223-233
Persistent link: https://www.econbiz.de/10009761808
Saved in:
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