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Customer data
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Business horizons
Journal of economics & management strategy : JEMS
Psychology & marketing
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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ECONIS (ZBW)
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
What if you ask and they say yes? : consumers' willingness to disclose personal data is stronger than you think
Mazurek, Grzegorz
;
Małagocka, Karolina
- In:
Business horizons
62
(
2019
)
6
,
pp. 751-759
Persistent link: https://www.econbiz.de/10012129193
Saved in:
3
Privacy is precious : on the attempt to lift anonymity on the internet to increase revenue
Regner, Tobias
;
Riener, Gerhard
- In:
Journal of economics & management strategy : JEMS
26
(
2017
)
2
,
pp. 318-336
Persistent link: https://www.econbiz.de/10011732575
Saved in:
4
Face and emotion recognition on commercial property under EU data protection law
Lewinski, Peter
;
Trzaskowski, Jan
;
Luzak, Joasia
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 729-746
Persistent link: https://www.econbiz.de/10011560125
Saved in:
5
Customer privacy and competition
Shy, Oz
;
Stenbacka, Rune
- In:
Journal of economics & management strategy : JEMS
25
(
2016
)
3
,
pp. 539-562
Persistent link: https://www.econbiz.de/10011559886
Saved in:
6
Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk
;
Watson, Richard T.
- In:
Business horizons
58
(
2015
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
Saved in:
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