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~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~subject:"Market segmentation"
~subject:"Success factor"
~subject:"Supplier relationship management"
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Search: subject:"B-to-B-Marketing"
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Market segmentation
Success factor
Supplier relationship management
B-to-B-Marketing
41
Business-to-business marketing
41
Lieferantenmanagement
14
Salespeople
12
Verkaufspersonal
12
Beziehungsmarketing
11
Relationship marketing
11
Selling
9
Verkauf
9
business-to-business marketing
9
Customer value
6
Kundenwert
6
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Erfolgsfaktor
4
Marketing management
4
Marketingmanagement
4
Bundling strategy
3
Leistungsbündel
3
USA
3
United States
3
sales management
3
Agency theory
2
Artificial intelligence
2
B2B marketing
2
B2B sales
2
Business network
2
Corporate culture
2
Customer acquisition
2
E-commerce
2
Electronic Commerce
2
Firm value
2
Führungskräfte
2
Innovation
2
Innovation management
2
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2
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Grewal, Rajdeep
5
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Homburg, Christian
3
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Lilien, Gary L.
2
Selnes, Fred
2
Sridhar, Shrihari
2
Bauer, Hans H.
1
Carr, Amelia
1
Chae, Bongsug
1
Colm, Laura
1
Crecelius, Andrew T.
1
Donnevert, Tobias
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Hada, Mahima
1
Hahn, Alexander
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Jelinek, Kate
1
Jelinek, Ronald
1
Kumar, Ajith
1
Kumar, Alok
1
Kühlborn, Sven
1
Lam, Son K.
1
Lawrence, Justin M.
1
McHaney, Roger
1
Merkel, Jan
1
Morgan, Felicia N.
1
Mukhopadhyay, Anirban
1
Ogilvie, Jessica L.
1
Ordanini, Andrea
1
Panagopoulos, Nikolaos G.
1
Rapp, Adam A.
1
Reinartz, Werner J.
1
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Business horizons
Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
Industrial marketing management : the international journal for industrial and high-tech firms
349
The journal of business & industrial marketing
153
Journal of business-to-business marketing
80
Journal of business research : JBR
75
SpringerLink / Bücher
30
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Marketing intelligence & planning
12
Springer eBook Collection / Business and Economics
12
Journal of the Academy of Marketing Science
11
Gabler Edition Wissenschaft
9
Journal of strategic marketing
9
The journal of personal selling & sales management : JPSSM
9
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Research
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
Innovation in pricing : contemporary theories and best practices
5
International journal of procurement management
5
International journal of services and operations management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Journal of marketing research
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
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ECONIS (ZBW)
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1
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
2
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
Exploring social media use in B2B supply chain operations
Chae, Bongsug
;
McHaney, Roger
;
Sheu, Chwen
- In:
Business horizons
63
(
2020
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012162018
Saved in:
5
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
6
Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
Saved in:
7
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
8
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
9
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
10
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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