//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
304
Marketingmanagement
304
Consumer behaviour
81
Konsumentenverhalten
81
Marketing
55
USA
43
United States
42
Beziehungsmarketing
36
Relationship marketing
36
Brand management
30
Markenführung
30
Brand image
24
Markenimage
24
Internet marketing
20
Online-Marketing
20
Social Web
20
Social web
20
Marketing theory
19
Marketingtheorie
19
marketing strategy
15
Advertising effects
14
Brand
14
Firm performance
14
Unternehmenserfolg
14
Werbewirkung
14
Markenartikel
13
Advertising
12
Werbung
12
Strategic management
11
Strategisches Management
11
Viral marketing
11
Virales Marketing
11
Customer value
10
Kundenwert
10
Lieferantenmanagement
10
Supplier relationship management
10
Großbritannien
9
United Kingdom
9
Communication
8
Competitive advantage
8
more ...
less ...
Online availability
All
Undetermined
79
Free
4
Type of publication
All
Article
294
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
300
Aufsatz in Zeitschrift
300
Collection of articles of several authors
11
Sammelwerk
11
Case study
7
Fallstudie
7
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
304
Author
All
Kumar, V.
6
Pitt, Leyland F.
5
Varadarajan, Poondi Rajan
5
Hunt, Shelby D.
4
Jaworski, Bernard J.
4
Berthon, Pierre R.
3
Cravens, David W.
3
Day, George S.
3
Grewal, Rajdeep
3
Haenlein, Michael
3
Homburg, Christian
3
Spence, Charles
3
Tadajewski, Mark
3
Aitken, Robert
2
Aspara, Jaakko
2
Baxter, Ian
2
Brettel, Malte
2
Butler, Patrick
2
Campbell, Colin L.
2
Colbert, François
2
Collins, Neil
2
Conduit, Jodie
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Dekimpe, Marnik G.
2
Dibb, Sally
2
Doherty, Anne Marie
2
Eisingerich, Andreas B
2
Grewal, Dhruv
2
Hanssens, Dominique M.
2
Hewer, Paul
2
Humphreys, Ashlee
2
Jewell, Robert D.
2
Johnson, Lester W.
2
Kalra, Ajay
2
Kaplan, Andreas M.
2
Key, Thomas Martin
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lang, John T.
2
more ...
less ...
Institution
All
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Business horizons
Journal of marketing management : MM
Journal of marketing
Psychology & marketing
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
more ...
less ...
Source
All
ECONIS (ZBW)
304
Showing
1
-
10
of
304
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
5
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Role of artificial intelligence in marketing strategies and performance
Wu, Chih-Wen
;
Monfort, Abel
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 484-496
Persistent link: https://www.econbiz.de/10014290755
Saved in:
8
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
9
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->