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~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing management : MM"
~subject:"Communication"
~subject:"Customer integration"
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Communication
Customer integration
Social Web
161
Social web
161
Internet marketing
69
Online-Marketing
69
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
39
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39
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Baker, Colin R.
1
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1
Calder, Bobby J.
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Chiang, Chang-Tang
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Cortimiglia, Marcelo Nogueira
1
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Singh, Tanuja
1
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Business horizons
Journal of marketing management : MM
Journal of business research : JBR
58
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
International journal of internet marketing and advertising : IJIMA
10
International journal of networking and virtual organisations : IJNVO
10
Journal of strategic marketing
10
The journal of product & brand management
9
Journal of advertising research
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Information systems research : ISR
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Journal of marketing communications
7
Psychology & marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Corporate reputation review : an international journal
5
Handbook of social media management : value chain and business models in changing media markets
5
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ECONIS (ZBW)
13
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Date (oldest first)
1
Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke
(
interviewee
);
Laufer, Daniel
(
interviewer
)
- In:
Business horizons
62
(
2019
)
3
,
pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
4
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
5
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
9
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
10
Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.
;
Baker, Colin R.
- In:
Business horizons
57
(
2014
)
3
,
pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
Saved in:
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