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~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Relationship marketing
Consumer behaviour
609
Konsumentenverhalten
609
Online retailing
396
Online-Handel
396
Social Web
309
Social web
309
Internet marketing
240
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Rana, Nripendra P.
7
Dwivedi, Yogesh Kumar
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Ladhari, Riadh
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Park, Jungkun
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Quach, Sara
4
Thaichon, Park
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Campbell, Colin L.
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Chang, Ya Ping
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Kumar, Vikas
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Liébana-Cabanillas, Francisco
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Pitt, Leyland F.
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Prentice, Catherine
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Shareef, Mahmud Akhter
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Souiden, Nizar
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Zhang, Yu
3
Abbasi, Amir Zaib
2
Agag, Gomaa
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Akram, Umair
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Alalwan, Ali Abdallah
2
Algharabat, Raed
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Alnawas, Ibrahim
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Ashfaq, Muhammad
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Barari, Mojtaba
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Barta, Sergio
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Belanche, Daniel
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Bruning, Patrick F.
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Casper Ferm, Lars-Erik
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Cheung, Man Lai
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Chiadmi, Nour-Eddine
2
Dash, Ganesh
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
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2
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Business horizons
Journal of retailing and consumer services
Journal of business research : JBR
394
International journal of internet marketing and advertising : IJIMA
226
SpringerLink / Bücher
177
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
149
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
118
Journal of marketing communications
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Journal of advertising research
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
International journal of advertising : the review of marketing communications
107
International journal of hospitality management
103
International journal of electronic marketing and retailing : IJEMR
102
Journal of internet commerce
102
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
96
Information systems research : ISR
95
Springer eBook Collection
93
Tourism management : research, policies, practice
91
Journal of promotion management : innovations in planning and applied research
82
Electronic commerce research
80
Cogent business & management
74
International journal of electronic customer relationship management : IJECRM
74
Psychology & marketing
71
International journal of technology marketing : IJTMkt
68
Journal of electronic commerce research : JECR
68
The journal of product & brand management
68
International journal of business information systems : IJBIS
67
International journal of advertising : the quarterly review of marketing communications
66
International journal of e-business research : an official publication of the Information Resources Management Association
66
Journal of management information systems : JMIS
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of strategic marketing
61
International journal of electronic commerce : IJEC
60
Journal of marketing
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of promotion management : JPM
58
Journal of travel and tourism marketing
58
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ECONIS (ZBW)
373
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
3
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
4
Transformative value co-creation with older customers in e-services : exploring the influence of customer participation on appreciation of digital affordances and well-being
Zhang, Yu
;
Su, Jiafu
;
Guo, Honggui
;
Lee, Jeoung Yul
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364473
Saved in:
5
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
6
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
7
The digitalization triumvirate : how incumbents survive
Crittenden, Andrew B.
;
Crittenden, Victoria Lynn
; …
- In:
Business horizons
62
(
2019
)
2
,
pp. 259-266
Persistent link: https://www.econbiz.de/10011995699
Saved in:
8
What the hack? : a growth hacking taxonomy and practical applications for firms
Bohnsack, René
;
Liesner, Meike Malena
- In:
Business horizons
62
(
2019
)
6
,
pp. 799-818
Persistent link: https://www.econbiz.de/10012129197
Saved in:
9
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
10
Analysis of the adoption of customer facing InStore technologies in retail SMEs
Lorente-Martínez, Javier
;
Navío-Marco, Julio
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305323
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