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~isPartOf:"Marketing intelligence & planning"
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Search: subject:"branding"
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Brand management
267
Markenführung
267
Consumer behaviour
170
Konsumentenverhalten
170
Brand image
151
Markenimage
151
Brand
111
Markenartikel
109
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64
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64
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48
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48
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45
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45
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44
Marketing management
17
Marketingmanagement
17
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16
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16
Personality psychology
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Persönlichkeitspsychologie
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Brand loyalty
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13
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11
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11
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11
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10
Corporate culture
10
Designation of origin
10
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Woodside, Arch G.
6
Brown, Stephen
4
Phau, Ian
4
Pradhan, Debasis
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Melewar, T. C.
3
Pitt, Leyland F.
3
Albrecht, Carmen-Maria
2
Arli, Denni
2
Arnold, Mark J.
2
Augusto, Mário Gomes
2
Bang, Nguyen
2
Berthon, Pierre R.
2
Coates, Nigel
2
DelVecchio, Devon
2
Fraser, Cynthia
2
Gelb, Betsy D.
2
Guercini, Simone
2
Hamilton Rice, Dan
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Hollebeek, Linda D.
2
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2
Iglesias, Oriol
2
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Lee, Michael S. W.
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Lim, Ming
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2
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2
Oghazi, Pejvak
2
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2
Omar, Maktoba
2
Paul, Justin
2
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Business horizons
Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
609
The journal of brand management : an international journal
573
The journal of product & brand management
391
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of hospitality management
109
Journal of marketing management : MM
109
Journal of marketing communications
108
Asia Pacific journal of marketing and logistics
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Marketing letters : a journal of research in marketing
74
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
Journal of marketing research : JMR
58
Journal of global marketing
56
International journal of contemporary hospitality management
55
The journal of consumer marketing
54
Journal of retailing
53
International journal of advertising : the quarterly review of marketing communications
51
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ECONIS (ZBW)
292
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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