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~isPartOf:"Business horizons"
~isPartOf:"Marketing intelligence & planning"
~subject:"Firmenimage"
~subject:"Luxury goods"
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Firmenimage
Luxury goods
Brand management
155
Markenführung
155
Brand image
81
Consumer behaviour
81
Konsumentenverhalten
81
Markenimage
81
Brand
63
Markenartikel
61
Beziehungsmarketing
38
Relationship marketing
38
Social Web
36
Social web
36
Internet marketing
34
Online-Marketing
34
Social media
16
Advertising effects
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
Corporate reputation
13
Branding
11
HR marketing
11
Personalmarketing
11
Corporate culture
10
Unternehmenskultur
10
Brand loyalty
9
Customer integration
9
Designation of origin
9
Herkunftsbezeichnung
9
Kundenintegration
9
Brand architecture
8
Luxusgüter
8
China
7
Emerging economies
7
International marketing
7
Internationales Marketing
7
Markenarchitektur
7
Schwellenländer
7
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Undetermined
9
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Article
19
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2
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Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
21
Author
All
Melewar, T. C.
2
Abdullah, Zulhamri
1
Alwi, Sharifah
1
Arli, Denni
1
Bagozzi, Richard P.
1
Bartholmé, Roland H.
1
Berthon, Pierre R.
1
Carpenter, Gregory S.
1
Cherrier, Helene
1
Coates, Nigel
1
Eugene Cheng-xi Aw
1
Fedorenko, Ivan
1
Fernando, Angeline Gautami
1
García-Madariaga, Jesús
1
Gelb, Betsy D.
1
Goldstein, Guy A.
1
Guercini, Simone
1
Hudson, Sarah
1
Ismail, Shahril Azwan
1
Jerez, Miguel
1
Jin, Gewen
1
Jin, Seung-A Annie
1
Li, Ning
1
Lim, Ming
1
Lloyd, Stephen
1
Meland, Kjersti V.
1
Nordin, Shahrina Md
1
Omkar Dastane
1
Parent, Michael
1
Park, Judy
1
Phau, Ian
1
Pitt, Leyland F.
1
Puncheva-Michelotti, Petya
1
Rabinovich, Tamara
1
Ranfagni, Silvia
1
Rangarajan, Deva
1
Reddy, Mergen
1
Robson, Andrew
1
Sung, Billy
1
Sánchez-Iglesias, Nuria
1
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Business horizons
Marketing intelligence & planning
Journal of business research : JBR
104
The journal of brand management : an international journal
97
The journal of product & brand management
46
Journal of retailing and consumer services
37
Journal of fashion marketing and management
32
SpringerLink / Bücher
29
European journal of marketing : EJM
20
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of global fashion marketing : JGfM
16
Corporate reputation review : an international journal
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of hospitality management
13
Asia Pacific journal of marketing and logistics
12
Corporate communications : an international journal
12
Journal of marketing management : MM
12
The IUP journal of brand management : IJBRM
12
Psychology & marketing
11
International journal of advertising : the review of marketing communications
10
International marketing review
9
Journal of international consumer marketing
9
Qualitative market research : an international journal
9
International studies of management and organization
8
Journal of marketing communications
8
Journal of strategic marketing
8
Corporate brand and corporate reputation
7
Corporate social responsibility and environmental management
7
European management journal
7
Journal of marketing
7
Cogent business & management
6
Human resource management
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
International journal of contemporary hospitality management
6
Journal of business ethics : JOBE
6
Journal of business strategy
6
Journal of the Academy of Marketing Science
6
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ECONIS (ZBW)
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
4
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
5
Strategic personal
branding
: and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
6
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
7
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
8
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
9
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
10
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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