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~isPartOf:"Research"
~subject:"Communication"
~subject:"Customer integration"
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Communication
Customer integration
Social Web
124
Social web
124
Online-Marketing
52
Internet marketing
49
Social media
37
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
25
Markenführung
25
Beziehungsmarketing
22
Relationship marketing
22
Soziales Netzwerk
18
Social Media
16
Viral marketing
16
Virales Marketing
16
Öffentlichkeitsarbeit
15
Kommunikation
14
Public relations
13
Digitalisierung
11
Soziale Software
11
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10
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10
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10
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10
Unternehmen
10
Brand image
9
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9
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Web 2.0-Technologien
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Deutschland
7
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9
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5
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Baker, Colin R.
1
Cortimiglia, Marcelo Nogueira
1
Cullinane, Joe
1
Gust, Benjamin
1
Hauptmann, Stefan
1
Heun, Thomas
1
Hoffmann, Edgar
1
Karahanna, Elena
1
Knoll, Johannes
1
Laufer, Daniel
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
Matrisciano, Sara
1
Oliveira, Daniel Thomé de
1
Omilion-Hodges, Leah M.
1
Peters, Elisabeth
1
Schmidt, Anke
1
Scholz, Joachim
1
Singh, Tanuja
1
Smith, Andrew N.
1
Stumpf, Marcus
1
Testa, Stefania
1
Veron-Jackson, Liza
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Watson, Richard T.
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Springer Fachmedien Wiesbaden
3
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Business horizons
Research
Journal of business research : JBR
58
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
International journal of internet marketing and advertising : IJIMA
10
International journal of networking and virtual organisations : IJNVO
10
Journal of strategic marketing
10
The journal of product & brand management
9
Journal of advertising research
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Information systems research : ISR
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Journal of marketing communications
7
Psychology & marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Corporate reputation review : an international journal
5
Handbook of social media management : value chain and business models in changing media markets
5
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ECONIS (ZBW)
13
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1
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
2
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
3
Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke
(
interviewee
);
Laufer, Daniel
(
interviewer
)
- In:
Business horizons
62
(
2019
)
3
,
pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
Saved in:
4
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
5
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
6
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
7
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
Saved in:
8
Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.
;
Baker, Colin R.
- In:
Business horizons
57
(
2014
)
3
,
pp. 435-445
Persistent link: https://www.econbiz.de/10010359466
Saved in:
9
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
10
Marken im Social Web : zur Bedeutung von Marken in Online-Diskursen
Heun, Thomas
-
2012
Persistent link: https://www.econbiz.de/10009573032
Saved in:
1
2
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