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~isPartOf:"Business horizons"
~language:"eng"
~subject:"Internet marketing"
~subject:"Soziales Netzwerk"
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Internet marketing
Soziales Netzwerk
Online-Marketing
57
Social Web
44
Social web
44
Social media
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
15
Markenführung
15
Beziehungsmarketing
13
Relationship marketing
13
Viral marketing
10
Virales Marketing
10
Social network
7
Brand
6
Brand image
6
E-commerce
6
Electronic Commerce
6
Facebook
6
Markenimage
6
Online retailing
6
Online-Handel
6
Social media marketing
6
Branding
5
Digital marketing
5
Marketing management
5
Marketingmanagement
5
Advertising
4
Advertising effects
4
Digitalisierung
4
Digitization
4
Influencer marketing
4
Internet
4
Markenartikel
4
Marketing
4
Mobile Business
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Mobile Marketing
4
Mobile business
4
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57
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6
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All
Bizzi, Lorenzo
2
Bruning, Patrick F.
2
Campbell, Colin L.
2
Haenlein, Michael
2
Kaplan, Andreas M.
2
Lin, Hsin-Chen
2
Mangold, W. Glynn
2
O'Connor, Kimberly W.
2
Paniagua, Jordi
2
Pitt, Leyland F.
2
Sashittal, Hemant Chaitanya
2
Schmidt, Gordon B.
2
Swarna, Hepsi
2
Balagué, Christine
1
Berman, Barry
1
Berthon, Pierre R.
1
Bogers, Marcel L. A. M.
1
Bohnsack, René
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Cabiddu, Francesca
1
Chandler, Garreth
1
Chapple, Larelle
1
Chaudhry, Peggy E.
1
Chen, Houn-Gee
1
Couto, João Pedro Almeida
1
Cova, Bernard
1
Cravens, Karen S.
1
Cristóvão Veríssimo, José Manuel
1
Crittenden, Andrew B.
1
Crittenden, Victoria Lynn
1
Crittenden, William F.
1
Czaplewski, Andrew J.
1
Dass, Mayukh
1
DeMar, Michael
1
Demsar, Vlad
1
Dias Faria, Sandra
1
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1
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Business horizons
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
International journal of electronic marketing and retailing : IJEMR
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of management information systems : JMIS
60
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
57
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1
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57
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1
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
2
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
3
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
4
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
5
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
6
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
7
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
8
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
9
What the hack? : a growth hacking taxonomy and practical applications for firms
Bohnsack, René
;
Liesner, Meike Malena
- In:
Business horizons
62
(
2019
)
6
,
pp. 799-818
Persistent link: https://www.econbiz.de/10012129197
Saved in:
10
The digitalization triumvirate : how incumbents survive
Crittenden, Andrew B.
;
Crittenden, Victoria Lynn
; …
- In:
Business horizons
62
(
2019
)
2
,
pp. 259-266
Persistent link: https://www.econbiz.de/10011995699
Saved in:
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