False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sean Sands, Carla Ferraro, Vlad Demsar, Garreth Chandler
| Year of publication: |
2022
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|---|---|
| Authors: | Sands, Sean ; Ferraro, Carla ; Demsar, Vlad ; Chandler, Garreth |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 6, p. 777-788
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| Subject: | Influencer marketing | Virtual influencers | Social media marketing | Falsity | Artificial intelligence | Online-Marketing | Internet marketing | Social Web | Social web | Influencer | Künstliche Intelligenz | Marketing | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2022.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438550