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~isPartOf:"Business horizons"
~subject:"Kundenintegration"
~subject:"Public relations"
~type_genre:"Article in journal"
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Kundenintegration
Public relations
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Relationship marketing
19
Viral marketing
13
Virales Marketing
13
Marketing management
10
Marketingmanagement
10
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9
Soziales Netzwerk
9
Digitalisierung
8
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8
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8
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7
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7
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7
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7
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7
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6
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6
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6
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6
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5
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5
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5
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12
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12
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Bishop, Derron G.
1
Cabiddu, Francesca
1
Cortimiglia, Marcelo Nogueira
1
Evaristo, Roberto
1
Floreddu, Paola Barbara
1
Gentry, James K.
1
Gioia, Denny
1
Haenlein, Michael
1
Hynan, Katherine A.
1
Kaplan, Andreas M.
1
Karahanna, Elena
1
Killian, Ginger
1
Kreiner, Glen E.
1
Laufer, Daniel
1
Lee, Sang Yeal
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
McManus, Kristy
1
Meyer Alexander, Raquel
1
Oliveira, Daniel Thomé de
1
Reilly, Anne H.
1
Schmidt, Anke
1
Scholz, Joachim
1
Smith, Andrew N.
1
Testa, Stefania
1
Treviño, Linda Klebe
1
Watson, Richard T.
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Business horizons
Journal of business research : JBR
64
Corporate communications : an international journal
46
Journal of communication management : an international journal
39
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Corporate reputation review : an international journal
13
Technological forecasting & social change : an international journal
13
The journal of brand management : an international journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of technology marketing : IJTMkt
10
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
10
Tourism management : research, policies, practice
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of advertising : the review of marketing communications
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
The journal of product & brand management
9
International journal of business communication : IJBC ; a publication of the Association of Business Communication
8
International journal of information technology and management : IJITM
8
International journal of internet marketing and advertising : IJIMA
8
Journal of business ethics : JOBE
8
Journal of promotion management : JPM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Harvard business review : HBR
7
International journal of hospitality management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing theory and practice
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
Asia Pacific journal of marketing and logistics
6
Harvard-Business-Manager : das Wissen der Besten
6
Information systems research : ISR
6
Journal of fashion marketing and management
6
Journal of internet commerce
6
Journal of management information systems : JMIS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service management
6
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ECONIS (ZBW)
12
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1
Falling from media grace : telling lessons for leaders in modern times
Bishop, Derron G.
;
Gioia, Denny
;
Treviño, Linda Klebe
; …
- In:
Business horizons
66
(
2023
)
5
,
pp. 679-690
Persistent link: https://www.econbiz.de/10014382993
Saved in:
2
Stealing thunder as a crisis communication strategy in the digital age
Lee, Sang Yeal
- In:
Business horizons
63
(
2020
)
6
,
pp. 801-810
Persistent link: https://www.econbiz.de/10012388422
Saved in:
3
Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke
(
interviewee
);
Laufer, Daniel
(
interviewer
)
- In:
Business horizons
62
(
2019
)
3
,
pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
Saved in:
4
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
5
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
6
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
7
Corporate communication, sustainability, and social media : it's not easy (really) being green
Reilly, Anne H.
;
Hynan, Katherine A.
- In:
Business horizons
57
(
2014
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10010433289
Saved in:
8
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
9
Using social media to report financial results
Meyer Alexander, Raquel
;
Gentry, James K.
- In:
Business horizons
57
(
2014
)
2
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
Saved in:
10
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
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