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~subject:"Social web"
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Search: subject:"branding"
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Social web
Brand management
52
Markenführung
52
Brand
26
Markenartikel
24
Social Web
20
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
17
Online-Marketing
17
Brand image
15
Markenimage
15
Beziehungsmarketing
12
Relationship marketing
12
Social media
9
Branding
8
HR marketing
8
Personalmarketing
8
Marketing management
7
Marketingmanagement
7
Advertising effects
5
Corporate culture
5
Human Resource Management
5
Personalmanagement
5
Unternehmenskultur
5
Werbewirkung
5
Brand strategy
4
Crowdsourcing
4
Narrative Methode
4
Narrative method
4
Personalbeschaffung
4
Recruitment
4
Strategic management
4
Strategisches Management
4
USA
4
United States
4
Branding strategy
3
Consumer engagement
3
Corporate reputation
3
Firmenimage
3
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Kohli, Chiranjeev
2
Sashittal, Hemant Chaitanya
2
Bal, Anjali S.
1
Balagué, Christine
1
Boon, Edward
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Bruning, Patrick F.
1
Chen, Steven
1
Cova, Bernard
1
Dass, Mayukh
1
DeMar, Michael
1
Esmark Jones, Carol L.
1
Ferreira, João J. M.
1
Gamboa, Ana Margarida
1
Gelb, Betsy D.
1
Gonçalves, Helena Martins
1
Hanna, Richard
1
Hodis, Monica
1
Jassawalla, Avan R.
1
Kapoor, Anuj
1
Kietzmann, Jan
1
Kim, Yuna
1
Kumar, Shivina
1
Lin, Hsin-Chen
1
Lindsey-Mullikin, Joan
1
Mangold, W. Glynn
1
Mateus, Inês
1
Miles, Sandra Jeanquart
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Mills, Adam J.
1
Park, Judy
1
Pereira, Hélia Gonçalves
1
Pitt, Christine S.
1
Pitt, Leyland F.
1
Rangarajan, Deva
1
Rosenthal, Benjamin
1
Salgueiro, Maria de Fátima
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Business horizons
Journal of business research : JBR
105
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
SpringerLink / Bücher
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Springer eBook Collection
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Cogent business & management
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
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ECONIS (ZBW)
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1
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Saved in:
2
Strategic personal
branding
: and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
3
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
4
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
5
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
6
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
7
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
Saved in:
8
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
9
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
10
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
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