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~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of customer behaviour"
~subject:"Business-to-business marketing"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Business-to-business marketing
Marketingtheorie
Pricing strategy
B-to-B-Marketing
39
Business-to-Business-Marketing
13
Lieferantenmanagement
10
Supplier relationship management
10
Deutschland
9
Germany
8
Marketing management
7
Marketingmanagement
7
USA
7
United States
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Relationship marketing
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Adamson, Brent
4
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3
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2
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1
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1
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Business-to-Business-Marketing
Harvard business review : HBR
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
67
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Gabler Research
9
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ECONIS (ZBW)
39
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1
When CEOs make sales calls : how top-management involvement in B2B relationships can drive - or kill - deals
Capon, Noel
;
Senn, Christoph
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012548832
Saved in:
2
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
3
The new sales imperative
Toman, Nicholas
;
Adamson, Brent
;
Gomez, Cristina
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10011685732
Saved in:
4
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
5
Marktorientierung in Business-to-Business-Märkten : eine empirische Untersuchung von mehrstufigen Marketingstrategien
Claßen, Matthias
-
2016
Persistent link: https://www.econbiz.de/10011349231
Saved in:
6
Verlässlichkeit als Beschaffungskriterium : Signale für die Einhaltung von Anbieterversprechen im Business-to-Business-Bereich
Nolte, Philipp Johannes
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011495220
Saved in:
7
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
8
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
9
Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther
;
Ben Mansour, Kaouther
;
Cornwell, Victoria
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
Saved in:
10
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
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