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~isPartOf:"CESifo Working Paper"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of banking & finance"
~subject:"B-to-B-Marketing"
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Search: subject:"Value"
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B-to-B-Marketing
Risikomaß
183
Risk measure
182
Value creation
157
Betriebliche Wertschöpfung
155
Theorie
143
Theory
133
Lieferantenmanagement
97
Supplier relationship management
97
Portfolio-Management
92
Portfolio selection
90
Beziehungsmarketing
85
Customer value
85
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85
Relationship marketing
85
Business-to-business marketing
84
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58
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57
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56
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52
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46
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46
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39
Value co-creation
39
USA
38
Estimation
36
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35
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34
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33
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84
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84
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Keränen, Joona
5
Lindgreen, Adam
5
Eggert, Andreas
4
Kleinaltenkamp, Michael
4
Terho, Harri
4
Ulaga, Wolfgang
4
Haas, Alexander
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Christodoulides, George
2
Di Benedetto, C. Anthony
2
Elgeti, Laura
2
Jüttner, Uta
2
La Rocca, Antonella
2
Rajala, Risto
2
Salonen, Anna
2
Totzek, Dirk
2
Truong, Yann
2
Vrontis, Demetris
2
Agnihotri, Raj
1
Apostolidis, Chrysostomos
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Babu, Mujahid Mohiuddin
1
Bag, Surajit
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Breidbach, Christoph F.
1
Brito, Luiz Artur Ledur
1
Brown, David M.
1
Burkert, Michael
1
Böhm, Eva
1
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CESifo Working Paper
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of banking & finance
The journal of business & industrial marketing
36
Journal of business research : JBR
13
Journal of business-to-business marketing
9
Journal of marketing
9
Innovation in pricing : contemporary theories and best practices
6
Marketing theory
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Management decision : MD
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
Creating and managing superior customer value
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service research
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Research
3
Springer eBook Collection
3
Administrative Sciences : open access journal
2
Beiträge zum Controlling
2
BestMasters
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Information - Organisation - Produktion
2
International journal of business and emerging markets : IJBEM
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
SpringerLink / Bücher
2
AIM Research working paper series
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Berichte aus der Betriebswirtschaft
1
Brand management in emerging markets : theories and practice
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
California management review
1
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84
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1
B2B service sales on a digital multi-sided platform : transformation from
value
chains to
value
networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable
value
co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
3
How salespeople adapt communication of customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
4
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
5
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
6
Value
co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
Unpacking
value
creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
8
Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy
Bag, Surajit
;
Gupta, Shivam
;
Srivastava, Gautam
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 120-133
Persistent link: https://www.econbiz.de/10014230647
Saved in:
9
Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
10
Conceptualizing and communicating
value
in business markets : from
value
in exchange to
value
in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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