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~isPartOf:"CESifo working papers"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Consumer behaviour"
~subject:"Internet"
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Search: subject_exact:"Console game"
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Consumer behaviour
Internet
Computerspiel
35
Video game
35
Konsumentenverhalten
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9
Social web
9
Game theory
7
Spieltheorie
7
Virtual reality
7
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1995-2010
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Dwivedi, Yogesh Kumar
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Kim, Kyung Hoon
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Sreejesh, S.
2
Abrate, Graziano
1
Badrinarayanan, Vishag A.
1
Bae, Joonheui
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Baima, Gabriele
1
Berlo, Zeph M. C. van
1
Choi, Jeonghye
1
Dholakia, Nikhilesh
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Hsu, Chiu-Ping
1
Iacobucci, Dawn
1
Kim, Soojin
1
Kim, Yongjae
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Koo, Dong-Mo
1
Laan, L. Nynke van der
1
Lee, Chang Han
1
Lehtonen, Miikka J.
1
Li, Han
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Luo, Xin
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Martin, Kinnon M.
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CESifo working papers
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Young consumers : insight and ideas for responsible marketers
10
Journal of consumer behaviour : an international research review
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Psychology & marketing
5
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Electronic commerce research
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of sports marketing & sponsorship
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
2
Data documentation / DIW
2
Discussion paper series / IZA
2
European journal of marketing
2
European research studies
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
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ECONIS (ZBW)
16
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16
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1
Games-as-a-Disservice : emergent value co-destruction in platform business models
Lehtonen, Miikka J.
;
Vesa, Mikko
;
Harviainen, J. Tuomas
- In:
Journal of business research : JBR
141
(
2022
),
pp. 564-574
Persistent link: https://www.econbiz.de/10013167997
Saved in:
2
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
3
Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Wang, Le
;
Luo, Xin
;
Li, Han
- In:
Journal of business research : JBR
147
(
2022
),
pp. 308-324
Persistent link: https://www.econbiz.de/10013271503
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
6
When cocreation turns into codestruction
Pera, Rebecca
;
Menozzi, Anna
;
Abrate, Graziano
;
Baima, …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
Saved in:
7
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
8
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
9
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
Saved in:
10
Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
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