//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Social Web
238
Social web
238
Internet marketing
136
Online-Marketing
136
Consumer behaviour
121
Konsumentenverhalten
121
Brand management
66
Markenführung
66
Advertising
61
Werbung
61
social media
61
Advertising effects
60
Werbewirkung
60
Viral marketing
55
Virales Marketing
55
Beziehungsmarketing
37
Relationship marketing
37
Brand image
32
Markenimage
32
Marketing management
22
Social network
22
Soziales Netzwerk
22
Customer integration
17
Kundenintegration
17
Public relations
16
Öffentlichkeitsarbeit
16
Instagram
15
Brand
12
Celebrity endorsement
12
Celebrity-Werbung
12
Facebook
12
Markenartikel
12
Virtual reality
12
Virtuelle Realität
12
E-commerce
11
Electronic Commerce
11
purchase intention
10
social media marketing
10
Corporate Social Responsibility
9
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
6
Book section
6
Language
All
English
16
German
6
Author
All
Polonsky, Michael J.
2
Basaran Borsai, Anne Marie
1
Beckmann, Jörg
1
Boerman, Sophie C.
1
Brady, Mairead
1
Burroughs, Benjamin
1
Buttle, Francis A.
1
Dam, Linda
1
Egli, Alain
1
Ewing, Mike
1
Gremaud, Tobias
1
Groeger, Lars
1
Harrison, Brooke
1
Hazari, Sunil
1
Held, Dirk
1
Hodis, Monica Alexandra
1
Huang, Lei
1
Hudders, Liselot
1
Jacobson, Jenna
1
Khan, M. Altaf
1
Lawlor, Margaret-Anne
1
Lee, Byung-Kwan
1
Lipscomb, John
1
Maplestone, Vanya Louise
1
Mavondo, Felix
1
McMahan, Carolynn
1
Michelis, Daniel
1
Müller, Céline M.
1
Müller, Jeanette
1
Park, Jae Hee
1
Quinton, Sarah
1
Saima
1
Sashittal, Hemant Chaitanya
1
Scheier, Christian
1
Schultze, Matthias
1
Schulz, Fokko
1
Sethna, Beheruz N.
1
Sierra, Jeremy J.
1
Spengler, Christoph
1
Sriramachandramurthy, Rajendran
1
more ...
less ...
Published in...
All
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
21
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of marketing communications
7
Journal of the Academy of Marketing Science
7
Journal of internet commerce
6
Journal of strategic marketing
6
Digitale Kommunikation
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Management research review
3
Marketing intelligence & planning
3
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
3
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
4
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
5
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
6
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
7
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
8
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
Saved in:
9
Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan
;
Suh, Taewon
;
Sierra, Jeremy J.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179098
Saved in:
10
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->