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~isPartOf:"Computers & operations research : and their applications to problems of world concern ; an international journal"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Leistungsbündel"
~subject:"business marketing"
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Leistungsbündel
business marketing
B-to-B-Marketing
159
Business-to-business marketing
159
Lieferantenmanagement
88
Supplier relationship management
88
industrial marketing
56
Beziehungsmarketing
45
Relationship marketing
45
Marketing
26
Marketing management
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Marketingmanagement
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Salespeople
25
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Selling
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Customer value
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Rodriguez, Michael
2
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Shoham, Aviv
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Computers & operations research : and their applications to problems of world concern ; an international journal
Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
24
Marketing von Solutions : innovative Ansätze und Best Practices
5
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
Journal of business research : JBR
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Research
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection / Business and Economics
2
Technology analysis & strategic management
2
AIM Research working paper series
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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Dissertations from the International Graduate School of Management and Industrial Engineering
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ECONIS (ZBW)
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1
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
5
Promotion and prevention contracts in industry level firm to firm dyad
Chi, Yunjia
;
Zeng, Fue
;
Dong, Maggie Chuoyan
;
Song, Yiping
- In:
Journal of business-to-business marketing
27
(
2020
)
3
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012289877
Saved in:
6
Customer satisfaction with consumption systems
Bindroo, Vishal
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012196327
Saved in:
7
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
8
Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Rodriguez, Michael
;
Boyer, Stefanie
;
Fleming, David
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012196263
Saved in:
9
When does relational exchange matters? : social bond, trust and satisfaction
Shanka, Mesay Sata
;
Buvik, Arnt
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10012196266
Saved in:
10
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
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