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~isPartOf:"Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele"
~isPartOf:"Handbook on ethics and marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
Handbook on ethics and marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
5
Journal of fashion marketing and management
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
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CCSO working papers : working paper series of the CCSO Center for Economic Research
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Consumer behaviour and sustainable fashion consumption
1
Die Betriebswirtschaft : DBW
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European Sport management quarterly : ESMQ
1
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1
Harvard-Business-Manager : das Wissen der Besten
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
International journal of Islamic marketing and branding
1
International journal of entrepreneurial venturing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of markets and business systems
1
International journal of production research
1
International journal of sports marketing & sponsorship
1
Iranian entrepreneurship : deciphering the entrepreneurial ecosystem in Iran and in the Iranian diaspora
1
Journal of economics & management strategy : JEMS
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
MIS quarterly executive
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Munich Business School working paper
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New developments and approaches in consumer behavior research
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Rock Center for Corporate Governance at Stanford University Closer Look Series: Topics, Issues and Controversies in Corporate Governance and Leadership
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Strategic change : SC ; briefings in entrepreneurial finance
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The journal of brand management : an international journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Marketing ethics and differentiation : implications for normalized deviance
Martin, Kelly D.
;
Johnson, Jean L.
- In:
Handbook on ethics and marketing
,
(pp. 150-167)
.
2015
Persistent link: https://www.econbiz.de/10011302066
Saved in:
2
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
3
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
4
Produktentwicklung auf Basis von Conjointdaten
Baier, Daniel
;
Brusch, Michael
- In:
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
,
(pp. 233-244)
.
2009
Persistent link: https://www.econbiz.de/10003871287
Saved in:
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