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~isPartOf:"Consumer behavior review : CBR"
~isPartOf:"International journal of technology marketing : IJTMkt"
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literature review
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Consumer behavior review : CBR
International journal of technology marketing : IJTMkt
International journal of consumer studies
30
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Is consumer experience the next best thing? : reflections from a systematic review and research agenda proposition
Scussel, Fernanda Bueno Cardoso
- In:
Consumer behavior review : CBR
3
(
2019
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10012216558
Saved in:
2
Consumers' adoption of wearable technologies :
literature
review
, synthesis, and future research agenda
Kalantari, Mahdokht
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 274-307
Persistent link: https://www.econbiz.de/10011854171
Saved in:
3
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
4
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
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