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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing for higher education"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Internet marketing
Marketingmanagement
Students
122
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Higher education institution
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85
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39
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39
higher education
27
USA
26
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26
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Bonilla Quijada, María del Rocío
2
Corrons, August
2
Ayodele, Ivett
1
Bicak, Ibrahim
1
Bonuke, Ronald
1
Caruana, Albert
1
Cassar, Mario
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Celuch, Kevin G.
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Chowdhury, Sabirah
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Clements, Michael P.
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Condie, Jenna Marie
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Cooper, Anna Mary
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Hashim, Sharizal
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Hünermund, Ute
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Lawley, Meredith
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Lettice, Fiona
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Muhammad Tahir Jan
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Nadeau, John
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Norjaya Mohd. Yasin
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Nuseir, Mohammed T.
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Olmo, José Luis del
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Perea Muñoz, Eva
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Perea, Eva
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Powe, Shelley
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Robinson, Nadine M.
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Siti Aisyah Ya'kob
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Taylor, Z. W.
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onstantinides, Efthymios
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Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing for higher education
Journal of marketing education : JME
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
International business and economics research journal
3
International journal of internet marketing and advertising : IJIMA
3
Nepalese journal of finance : a publication of Uniglobe College
3
E-marketing ; Vol. 1
2
International journal of technology marketing : IJTMkt
2
Journal of marketing communications
2
Journal of strategic marketing
2
Journal of the Academy of Business Education : JABE
2
Paradigm : the journal of Institute of Management Technology
2
The marketing review
2
Wirtschaftswissenschaft
2
Young consumers : insight and ideas for responsible marketers
2
A - N
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in accounting education : teaching and curriculum innovations
1
American economic journal
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business education & accreditation : BEA
1
Business horizons
1
Cogent business & management
1
Digitalisierung: Menschen zählen : Beiträge und Positionen 2016
1
Discussion paper / International School of Management
1
Economic research
1
Economics & finance notes
1
Entrepreneurship and enterprise development in Africa
1
Eurasian business review
1
European research studies
1
Expert journal of marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Indian journal of economics & business : IJEB
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interactive and multi-channel marketing
1
Interdisciplinary management research XVI ; 1
1
International journal of Islamic and Middle Eastern finance and management
1
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Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
2
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
3
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
4
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
5
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
6
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
7
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
8
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
9
Social media engagement and Chinese international student recruitment : understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
Saved in:
10
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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