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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing for higher education"
~subject:"Nonprofit-Marketing"
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Nonprofit-Marketing
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Ali-Choudhury, Rehnuma
1
Bennett, Roger
1
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1
Callahan, Thomas
1
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1
Cordelier, Benoit
1
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El Alfy, Shahira
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onstantinides, Efthymios
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Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing for higher education
International journal of nonprofit and voluntary sector marketing
2
Journal of nonprofit & public sector marketing
2
Journal of strategic marketing
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Australasian marketing journal
1
Contemporary issues and economic problems
1
Hochschulmarketing
1
International journal of nonprofit & voluntary sector marketing
1
International journal of public sector management : IJPSM
1
International journal of sport management and marketing : IJSMM
1
International review on public and non-profit marketing
1
Internationale Hochschulschriften : die Reihe für Habilitationen und sehr gute und ausgezeichnete Dissertationen
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Marketing intelligence & planning
1
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
1
Services marketing quarterly
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The marketing review
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1
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
2
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
3
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
4
Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard
;
Lettice, Fiona
;
Nadeau, John
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
Saved in:
5
International student destination choice : the influence of home campus experience on the decision to consider branch campuses
Wilkinson, Stephen
;
Huisman, Jeroen
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 61-83
Persistent link: https://www.econbiz.de/10009295471
Saved in:
6
Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim
;
Callahan, Thomas
;
Scott, Crystal J.
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
Saved in:
7
Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios
;
Zinck Stagno, Marc
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
Saved in:
8
Viewing international students as state stimulus potential : current perceptions and future possibilities
Owens, Deborah L.
;
Srivastava, Prashant
;
Feerasta, Aniqa
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009409032
Saved in:
9
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
10
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.
;
Oliveira Mota, Márcio de
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
Saved in:
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