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~isPartOf:"Contemporary issues in social marketing"
~isPartOf:"Health marketing quarterly"
~isPartOf:"The Sage library in marketing"
~source:"econis"
~subject:"Gesundheitsvorsorge"
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Gesundheitsvorsorge
Social Marketing
45
Social marketing
45
Preventive care
13
social marketing
10
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9
United States
9
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7
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Konsumentenverhalten
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Contemporary issues in social marketing
Health marketing quarterly
The Sage library in marketing
Social marketing for public health : global trends and success stories
13
Journal of business research : JBR
5
Journal of social marketing : JSOCM
4
Faculty & research / Insead : working paper series
3
European journal of marketing : EJM
2
Food policy : economics planning and politics of food and agriculture
2
International journal of advertising : the review of marketing communications
2
International review on public and non-profit marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Psychology & marketing
2
Applied economics
1
Asian journal of management cases
1
Australian journal of management
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Computational & mathematical organization theory
1
Discussion paper
1
Enhancing knowledge development in marketing ; Vol. 21
1
Experimental economics : a journal of the Economic Science Association
1
Health economics
1
Inside marketing : practices, ideologies, devices
1
International journal of globalisation and small business : IJGSB
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of nonprofit and voluntary sector marketing
1
International journal of sport management and marketing : IJSMM
1
International review of economics : journal of civil economy
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Italian journal of marketing : ITJM
1
Journal of consumer behaviour : an international research review
1
Journal of economic behavior & organization : JEBO
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nudging health : health law and behavioral economics
1
Policy research working paper : WPS
1
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ECONIS (ZBW)
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1
Using
social
marketing
to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
2
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
3
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
4
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
5
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
6
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
7
Using Web 2.0 for health promotion and
social
marketing
efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
8
Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10010196481
Saved in:
9
A services approach to
social
marketing
programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
10
Maintaining behavioural change in
social
marketing
: exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa
- In:
Contemporary issues in social marketing
,
(pp. 141-156)
.
2013
Persistent link: https://www.econbiz.de/10011431927
Saved in:
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