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~isPartOf:"Contemporary research in e-branding"
~subject:"E-commerce"
~subject:"Theorie"
~type_genre:"Book section"
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Contemporary research in e-branding
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
24
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
20
Handbook of strategic e-business management
20
Electronic Services
19
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
18
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
17
Modelle im E-Business
17
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
16
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
15
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
15
Selected readings on information technology and business systems management
15
www.musikverkaufen.de : die digitale Musikwirtschaft
15
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Transforming e-business practices and applications : emerging technologies and concepts
14
Business to business electronic commerce : challenges and solutions
13
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
13
E-business in construction
13
E-business management : integration of Web technologies with business models
13
Innovationen im E-Business : die 5. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet...
13
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
13
E-business and telecommunications : 4th international conference ; revised selected papers
12
E-business issues, challenges and opportunities for SMEs : driving competitiveness
12
E-commerce adoption and small business in the global marketplace : tools for optimization
12
Emerging markets and e-commerce in developing economies
12
Entrepreneurship and innovations in e-business : an integrative perspective
12
Information age economy : mit 34 Tabellen
11
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
11
Internet, economic growth and globalization : perspectives on the new economy in Europe, Japan, and the USA ; with 67 tables
11
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
11
New economy in kleinen und mittleren Unternehmen
11
Research
11
The digital economy and the European labour market
11
Value creation from e-business models
11
Business ethics and the electronic economy
10
Business ethics and the electronic economy : with 4 tables
10
Cross-border e-commerce marketing and management
10
E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen
10
E-business models, services and communications
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1
E-branding the consumer for cultural presence in virtual communities
Pennington, Robert
- In:
Contemporary research in e-branding
,
(pp. 161-175)
.
2009
Persistent link: https://www.econbiz.de/10003778180
Saved in:
2
Key success requirements for online brand management
Bandyopadhyay, Subir
;
Serjak, Rosemary
- In:
Contemporary research in e-branding
,
(pp. 1-15)
.
2009
Persistent link: https://www.econbiz.de/10003778156
Saved in:
3
The naming of corporate e-brands
Kollmann, Tobias
;
Suckow, Christina
- In:
Contemporary research in e-branding
,
(pp. 48-60)
.
2009
Persistent link: https://www.econbiz.de/10003778166
Saved in:
4
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
5
The e-mode of brand positioning : the need for an online positioning interface
Kumar, S. Ramesh
- In:
Contemporary research in e-branding
,
(pp. 112-125)
.
2009
Persistent link: https://www.econbiz.de/10003778175
Saved in:
6
Trademark infringement in pay-per-click advertising
O'Connor, Peter
- In:
Contemporary research in e-branding
,
(pp. 148-160)
.
2009
Persistent link: https://www.econbiz.de/10003778178
Saved in:
7
Job search at Naukri.com : case study of a successful dot-com venture in India
Swami, Sanjeev
- In:
Contemporary research in e-branding
,
(pp. 126-147)
.
2009
Persistent link: https://www.econbiz.de/10003778176
Saved in:
8
Impact of
internet
self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
Saved in:
9
Online consumers' switching behavior : a buyer-seller relationship perspective
Li, Dahui
;
Browne, Glenn J.
;
Wetherbe, James C.
- In:
Contemporary research in e-branding
,
(pp. 216-227)
.
2009
Persistent link: https://www.econbiz.de/10003778217
Saved in:
10
Understanding consumer reactions to offshore outsourcing of customer services
Sharma, Piyush
;
Mathur, Rajiv
;
Dhawan, Abhinav
- In:
Contemporary research in e-branding
,
(pp. 228-240)
.
2009
Persistent link: https://www.econbiz.de/10003778220
Saved in:
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