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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Communication"
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Corporate communications : an international journal
Journal of marketing management : JMM ; journal of the Academy of Marketing
European journal of marketing : EJM
3
Journal of marketing
3
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of business strategy
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Journal of marketing communications
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The international journal of bank marketing : IJBM
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business horizons
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Conference proceedings Trends in Business Communication 2020
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EconStor Open Access Articles
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Economic analysis : EA
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European journal of marketing
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Foundations of Management : the journal of Warsaw University of Technology
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of East-West business
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Journal of advanced research in law and economics : JARLE
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of communication management : an international journal
1
Journal of economics & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
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Markenbrand
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Megatrend revija
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Palgrave Studies of Marketing in Emerging Economies
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Problems and perspectives in management : PPM ; international research journal
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
REGE revista de gestão
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Springer eBook Collection
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The journal of business & industrial marketing
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Tourism management perspectives : TMP
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Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
Saved in:
2
Philanthropy scandals and regular donations : the role of email
marketing
communications
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1592-1619
Persistent link: https://www.econbiz.de/10014450076
Saved in:
3
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
Saved in:
4
An integrative apporach to eWOM and
marketing
communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
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