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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of strategic marketing"
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Melewar, T. C.
6
Bartholmé, Roland H.
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Melewar, T.C.
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Corporate communications : an international journal
Journal of strategic marketing
Journal of business research : JBR
19
European journal of marketing : EJM
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The marketing review
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Qualitative market research : an international journal
10
Journal of general management
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Marketing intelligence & planning
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International studies of management and organization
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Journal of world business : JWB
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The journal of brand management : an international journal
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Building corporate identity, image and reputation in the digital era
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Journal of marketing communications
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Management decision : MD
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Corporate reputation review : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of marketing management : MM
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Qualitative Market Research: An International Journal
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The European business journal
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Routledge studies in marketing
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EuroMed journal of business
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Facets of corporate identity, communication, and reputation
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International Journal of Management Reviews
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International journal of business and globalisation : IJBG
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of technology marketing : IJTMkt
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Journal of Asia Pacific business
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Journal of International Business Studies
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Journal of World Business
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Analyzing the cultural diversity of consumers in the global marketplace
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Asia-Pacific journal of business administration
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
2
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
3
A framework of brand likeability: an exploratory study of likeability in firm-level brands
Nguyen, Bang
;
Melewar, T.C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10010139196
Saved in:
4
Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008991209
Saved in:
5
Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10008786029
Saved in:
6
Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008927091
Saved in:
7
Measuring visual identity : a multi-construct study
Melewar, T. C.
- In:
Corporate communications : an international journal
6
(
2001
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10008715325
Saved in:
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