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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Systematic review"
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Corporate communications : an international journal
Marketing letters : a journal of research in marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
12
Journal of the Operational Research Society
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European journal of international management : EJIM
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of production research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Journal of world business : JWB
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European journal of operational research : EJOR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International business review : the official journal of the European International Business Academy
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International journal of hospitality management
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The international journal of human resource management
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The journal of brand management : an international journal
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Critical perspectives on international business
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IEEE transactions on engineering management : EM
3
IZA world of labor : evidence-based policy making
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business communication : IJBC : a publication of the Association for Business Communication
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International journal of business information systems : IJBIS
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International journal of project management : the journal of The International Project Management Association
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Journal of accounting research
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Contemporary accounting research : the journal of the Canadian Academic Accounting Association
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Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
3
Speaking the same language : the power of words in crowdfunding success and failure
Peng, Ling
;
Cui, Geng
;
Bao, Ziru
;
Liu, Shuman
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10013273053
Saved in:
4
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
5
The recontextualisation of values in the multilingual workplace
Bjørge, Anne Kari
;
Sandvik, Alexander Madsen
; …
- In:
Corporate communications : an international journal
22
(
2017
)
3
,
pp. 401-416
Persistent link: https://www.econbiz.de/10011778536
Saved in:
6
Language : the sharpest tool in the business strategy toolbox
Sanden, Guro Refsum
- In:
Corporate communications : an international journal
21
(
2016
)
3
,
pp. 274-288
Persistent link: https://www.econbiz.de/10011582895
Saved in:
7
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
8
Naming an organisation : a (socio)linguistic perspective
Fox, Renata
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10008991208
Saved in:
9
Considering plain language : issues and initiatives
Petelin, Roslyn
- In:
Corporate communications : an international journal
15
(
2010
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10003981739
Saved in:
10
Gender differences in new brand name response
Klink, Richard R.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003873479
Saved in:
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