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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Journal of economic theory"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
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Brand management
Reputation
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80
Firmenimage
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Corporate reputation review : an international journal
Journal of economic theory
Journal of marketing
Journal of business research : JBR
9
International journal of hospitality management
4
Journal of business strategy
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Corporate reputation review
2
Global business & economics review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of industrial organization
2
Journal of business ethics : JOBE
2
Journal of international trade & commerce
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Psychology & marketing
2
The journal of product & brand management
2
A Gower book
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Advances in educational marketing, administration, and leadership (AEMAL) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific : journal of human resources
1
Asia-Pacific journal of business administration
1
Business history
1
Business history review
1
Business horizons
1
Business power : creating new wealth from IP assets
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Contemporary economics
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Contemporary thoughts on corporate branding and corporate identity management
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Discussion papers / Governance and the Efficiency of Economic Systems
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Ethics, social responsibility and sustainability in marketing
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European business review
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European management journal
1
European management review : the journal of the European Academy of Management
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Family business review : journal of the Family Firm Institute
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ECONIS (ZBW)
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
University reputation, brand attachment and brand personality as antecedents of student loyalty : a study in higher education context
Kaushal, Vikrant
;
Ali, Nurmahmud
- In:
Corporate reputation review : an international journal
23
(
2020
)
4
,
pp. 254-266
Persistent link: https://www.econbiz.de/10012404595
Saved in:
3
Toward a conceptual model for determining CEO brand equity
Cottan-Nir, Osnat
- In:
Corporate reputation review : an international journal
22
(
2019
)
4
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012133011
Saved in:
4
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
5
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
6
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Saved in:
7
The role of corporate communications in developing a corporate brand image and reputation in Mauritius
Hawabhay, Bharati Bina
;
Abratt, Russell
;
Peters, Mark
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10003849776
Saved in:
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