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~isPartOf:"Creative and Knowledge Society"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Journal of management research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketing"
~subject:"Neuromarketing"
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Search: subject_exact:"Neuromarketing"
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Marketing
Neuromarketing
Consumer behaviour
7
Konsumentenverhalten
7
Emotion
4
Advertising
3
Advertising effects
3
Neuroscience
3
Neurowissenschaften
3
Werbewirkung
3
Werbung
3
Consumer neuroscience
2
EEG
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Neuroimaging
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Affective
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Arousal
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Attitude change
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Biometrics
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Brand image
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Brand management
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Brand personality
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Circumplex model of emotion
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Consumer ethnocentrism
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Creative Marketing Research
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1
Emotional contagion
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Hamelin, Nicolas
2
Thaichon, Park
2
Abraham, Christopher
1
Ahmed, Qazi Mohammed
1
Casado-Aranda, Luis-Alberto
1
Constantinides, Efthymios
1
Driver, Nicholas
1
El Moujahid, Othmane
1
Galib, Md Hasan
1
Giraldi, Janaina de Moura Engracia
1
Hammou, Khalid Ait
1
Herrando, Carolina
1
Ibáñez-Zapata, José-Ángel
1
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1
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1
Jäger, Clemens C.
1
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1
Lipscombe, Joe
1
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1
Luo, Jiawen
1
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1
Maia, Ozdemir
1
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1
Melloul, Jihane
1
Oliveira, Jorge Henrique Caldeira de
1
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1
Pommerening, Marco
1
Raziq, Muhammad Mustafa
1
Rozan Fortunato, Vitor Costa
1
Simsek, Kadriye
1
Sánchez-Fernández, Juan
1
Tu, Mengting
1
Wajid, Anees
1
Xu, Zhiwei
1
Zhang, Miao
1
Zhang, Pengfei
1
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Creative and Knowledge Society
Fontys Venlo - publication of applied sciences
Journal of management research
Journal of retailing and consumer services
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Lehrbuch
2
Markenkommunikation und Beziehungsmarketing
2
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ECONIS (ZBW)
10
RePEc
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1
The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei
;
Zhang, Miao
;
Zhang, Pengfei
;
Luo, Jiawen
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303132
Saved in:
2
Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364448
Saved in:
3
Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees
;
Raziq, Muhammad Mustafa
;
Ahmed, Qazi Mohammed
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
Saved in:
4
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
5
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
6
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
7
Neuromarketing am Point of Sale : Analyse der Möglichkeiten, Wirkungen und Grenzen der Beeinflussung des Konsumenten im Einzelhandel
Pommerening, Marco
-
2015
Persistent link: https://www.econbiz.de/10014009976
Saved in:
8
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
9
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
10
Analyse der Kultur als Determinante des Neuromarketings
Jäger, Clemens C.
;
Simsek, Kadriye
-
2013
Persistent link: https://www.econbiz.de/10009721070
Saved in:
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