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~isPartOf:"Cross cultural management : an international journal"
~isPartOf:"International marketing review"
~isPartOf:"Management international review : mir ; journal of international business"
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Search: subject_exact:"Kulturelle Identität"
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Cultural identity
95
Kulturelle Identität
95
Cross-cultural management
38
Interkulturelles Management
38
Consumer behaviour
26
Konsumentenverhalten
26
Culture
21
National culture
21
Nationalkultur
21
International marketing
19
Internationales Marketing
19
China
14
Comparison
14
Social values
14
Soziale Werte
14
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Kultur
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Welt
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World
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10
Unternehmenskultur
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Multinationales Unternehmen
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Transnational corporation
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Globalization
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Interkulturelle Beziehungen
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International market entry
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Internationaler Markteintritt
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Advertising
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Brand management
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Cognition
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Cultural distance
6
Kognition
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Markenführung
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Werbung
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Auslandsinvestition
5
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95
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4
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95
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Brewer, Paul
2
Cleveland, Mark
2
Harzing, Anne-Wil
2
Laroche, Michel
2
Minkov, Michael
2
Mooij, Marieke K. de
2
Papadopoulos, Nicolas G.
2
Seo, Yuri
2
Venaik, Sunil
2
Walsh, Gianfranco
2
Zhu, Yunxia
2
Abrantes, José Luís
1
Ahammad, Mohammad F.
1
Akbar, Yusaf H.
1
Akkermans, Dirk
1
Albayrak, Tahir
1
Alon, Ilan
1
Altman, Yochanan
1
Andras, Trina Larsen
1
Antonczyk, Ron Christian
1
Azar, Goudarz
1
Bao, Yuanjie
1
Barua, Maria E.
1
Belk, Russell W.
1
Berry, John W.
1
Berthon, Pierre R.
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Beugelsdijk, Sjoerd
1
Beveridge, Ivana
1
Blagoev, Veselin
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Boateng, Agyenim
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Bond, Michael Harris
1
Boutsouki, Christina
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Boxall, Peter F.
1
Breuer, Wolfgang
1
Broderick, Amanda J.
1
Buchanan-Oliver, Margo
1
Buckley, Peter J.
1
Cadogan, John
1
Calabrese, Armando
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Calo, Thomas J.
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Cross cultural management : an international journal
International marketing review
Management international review : mir ; journal of international business
Journal of business research : JBR
107
Discussion paper series / IZA
57
Journal of international consumer marketing
56
International business review : the official journal of the European International Business Academy
44
Journal of international marketing
40
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
IZA Discussion Paper
33
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
Journal of global marketing
31
NBER working paper series
31
Journal of world business : JWB
29
CESifo working papers
28
Working paper / National Bureau of Economic Research, Inc.
28
NBER Working Paper
25
Journal of international management
24
Cross cultural & strategic management
21
SpringerLink / Bücher
21
International journal of business and globalisation : IJBG
20
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
Working paper
19
European journal of international management : EJIM
18
International journal of cross cultural management
18
Journal of travel and tourism marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : JPM
16
Tourism management : research, policies, practice
16
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
International journal of hospitality management
14
Marketing theory
14
National culture and groups
14
European journal of cross-cultural competence and management
13
Faculty & research / Insead : working paper series
13
Foundations of cross cultural management ; Vol. 4
13
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ECONIS (ZBW)
95
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1
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
2
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
3
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
4
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
5
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
6
A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana
;
Furrer, Olivier
;
Gelb, Betsy D.
- In:
International marketing review
39
(
2022
)
4
,
pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
Saved in:
7
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
8
Offshoring innovation to emerging countries : the effects of IP protection and cultural differences on firm's decision to augment versus exploit home-base-knowledge
Pisani, Niccolò
;
Ricart i Costa, Joan E.
- In:
Management international review : mir ; journal of …
58
(
2018
)
6
,
pp. 871-909
Persistent link: https://www.econbiz.de/10011959592
Saved in:
9
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
10
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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