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~isPartOf:"Customer engagement marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Subject
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Konsumentenverhalten
Customer integration
122
Kundenintegration
122
Beziehungsmarketing
66
Relationship marketing
66
Betriebliche Wertschöpfung
60
Value creation
60
Value co-creation
31
Lieferantenmanagement
29
Supplier relationship management
29
Consumer behaviour
27
Customer value
22
Kundenwert
22
B-to-B-Marketing
21
Business-to-business marketing
21
Innovation
21
Social Web
21
Social web
21
Innovation management
18
Innovationsmanagement
18
Service-Dominant Logic
17
Service-dominant logic
17
New product development
16
Produktentwicklung
16
Business network
15
Unternehmensnetzwerk
15
Co-creation
10
Internet marketing
10
Online-Marketing
10
Customer engagement
9
Customer satisfaction
9
Inter-firm cooperation
9
Kundenzufriedenheit
9
Unternehmenskooperation
9
Brand management
8
Markenführung
8
Marketing management
8
Marketingmanagement
8
Marketing theory
7
Marketingtheorie
7
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Undetermined
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Article
26
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1
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25
Aufsatz in Zeitschrift
25
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2
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2
Collection of articles of several authors
1
Sammelwerk
1
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English
27
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Kim, Eojina
2
Malthouse, Edward C.
2
Pervan, Simon J.
2
Aarikka-Stenroos, Leena
1
Abrahams, Alan
1
Ali, Mohamed Ahmed
1
Bettiga, Debora
1
Bosselman, Robert
1
Bove, Liliana L.
1
Bowden, Jana
1
Brooks, Simon
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Choi, Hyung-Min
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Dubinsky, Alan J.
1
Falk, Tomas
1
Faullant, Rita
1
Fernandes, Teresa
1
Ferraro, Carla
1
Füller, Johann
1
Gidhagen, Mikael
1
Gopalakrishna, Srinath
1
Gruss, Richard
1
Hajli, Nick
1
Hollebeek, Linda D.
1
Hsiao, Shih-Hui
1
Jaakkola, Elina
1
Kim, Bomin
1
Kim, Woo Gon
1
King, Ceridwyn
1
Kock, Alexander
1
Kolyperas, D.
1
Kumar, V.
1
Lamberti, Lucio
1
Lawrence, Justin M.
1
Luoma, Jukka
1
Matzler, Kurt
1
McGouran, Cathy
1
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Customer engagement marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Technological forecasting & social change : an international journal
10
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
27
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1
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
2
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
3
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
4
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
5
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
6
Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard
;
Kim, Eojina
;
Abrahams, Alan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
Saved in:
7
Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
8
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
9
Enhancing employee innovation through customer engagement : the role of customer interactivity, employee affect, and motivations
Xu, Feng Zeng
;
Wang, Ying
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 351-376
Persistent link: https://www.econbiz.de/10012201367
Saved in:
10
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian
;
Kock, Alexander
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
Saved in:
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