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~isPartOf:"Customer engagement marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Customer integration
91
Kundenintegration
91
Beziehungsmarketing
42
Relationship marketing
42
Betriebliche Wertschöpfung
41
Value creation
41
Value co-creation
30
Lieferantenmanagement
28
Supplier relationship management
28
B-to-B-Marketing
21
Business-to-business marketing
21
Customer value
17
Innovation
17
Kundenwert
17
Consumer behaviour
16
Business network
13
Innovation management
13
Innovationsmanagement
13
Social Web
13
Social web
13
Unternehmensnetzwerk
13
New product development
11
Produktentwicklung
11
Service-Dominant Logic
11
Service-dominant logic
11
Co-creation
10
Customer engagement
8
Marketing management
8
Marketingmanagement
8
Inter-firm cooperation
7
Internet marketing
7
Online-Marketing
7
Unternehmenskooperation
7
Brand image
6
Brand management
6
Bundling strategy
6
Leistungsbündel
6
Markenführung
6
Markenimage
6
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2
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2
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English
16
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Malthouse, Edward C.
2
Aarikka-Stenroos, Leena
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Bozkurt, Sıddık
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Dubinsky, Alan J.
1
Falk, Tomas
1
Faullant, Rita
1
Ferraro, Carla
1
Füller, Johann
1
Gligor, David
1
Gligor, Nichole
1
Gopalakrishna, Srinath
1
Hajli, Nick
1
Hollebeek, Linda D.
1
Hsiao, Shih-Hui
1
Huynh Thi Xuan Mai
1
Jaakkola, Elina
1
Jones, Brian
1
Knoll, Johannes
1
Kock, Alexander
1
Kumar, V.
1
Lawrence, Justin M.
1
Luoma, Jukka
1
Matzler, Kurt
1
Nguyen, Thuy D.
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
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Olsen, Svein O.
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Pansari, Anita
1
Paswan, Audhesh
1
Peeroo, Swaleha
1
Plangger, Kirk
1
Proksch, Ramona
1
Salzmann, Edmund Christian
1
Samy, Martin
1
Sands, Sean
1
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Customer engagement marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
The service industries journal
12
Journal of marketing management : MM
11
Technological forecasting & social change : an international journal
10
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
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1
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
2
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
3
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
4
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
5
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian
;
Kock, Alexander
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
Saved in:
6
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
Saved in:
7
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
8
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
9
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
10
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
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