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~isPartOf:"Customer engagement marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Konsumentenverhalten"
~subject:"Value co-creation"
~type:"article"
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Konsumentenverhalten
Value co-creation
Customer integration
85
Kundenintegration
85
Betriebliche Wertschöpfung
41
Value creation
41
Beziehungsmarketing
39
Relationship marketing
39
Lieferantenmanagement
28
Supplier relationship management
28
B-to-B-Marketing
21
Business-to-business marketing
21
Customer value
17
Innovation
17
Kundenwert
17
Business network
13
Innovation management
13
Innovationsmanagement
13
Unternehmensnetzwerk
13
Consumer behaviour
11
New product development
11
Produktentwicklung
11
Service-Dominant Logic
11
Service-dominant logic
11
Co-creation
10
Social Web
9
Social web
9
Customer engagement
8
Inter-firm cooperation
7
Marketing management
7
Marketingmanagement
7
Unternehmenskooperation
7
Bundling strategy
6
Leistungsbündel
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Stakeholder
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Firm performance
5
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39
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39
Aufsatz im Buch
2
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Conference paper
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Konferenzbeitrag
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English
41
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Babu, Mujahid Mohiuddin
2
Baumann, Jasmin
2
Dey, Bidit Lal
2
Malthouse, Edward C.
2
Nätti, Satu
2
Aarikka-Stenroos, Leena
1
Apostolidis, Chrysostomos
1
Biggemann, Sergio
1
Blazevic, Vera
1
Breidbach, Christoph F.
1
Brown, David M.
1
Cabiddu, Francesca
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Canhoto, Ana Isabel Domingos
1
Cao, Dong-Mei
1
Chen, Feng-Wen
1
Chowdhury, Ilma Nur
1
Cova, Bernard
1
Davey, Janet
1
Decoopman, Isabelle
1
Dibb, Sally
1
Djelassi, Souad
1
Du, Mingfei
1
Dubinsky, Alan J.
1
Falk, Tomas
1
Faullant, Rita
1
Ferraro, Carla
1
Fisher, Gregory J.
1
Friend, Scott B.
1
Frow, Pennie
1
Füller, Johann
1
Garry, Tony
1
Gopalakrishna, Srinath
1
Gruber, Thorsten
1
Gupta, Sumeet
1
Hajli, Nick
1
Hartikka, Antti
1
Holappa, Tiina
1
Hollebeek, Linda D.
1
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Customer engagement marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
83
Journal of retailing and consumer services
64
International journal of hospitality management
24
The journal of business & industrial marketing
21
Journal of service management
20
The journal of services marketing
18
Technological forecasting & social change : an international journal
16
The service industries journal
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
The journal of product & brand management
13
Service business
12
International journal of contemporary hospitality management
11
Journal of marketing management : MM
11
Journal of service theory and practice : JSTP
11
Journal of the Academy of Marketing Science
11
Journal of strategic marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing intelligence & planning
9
International journal of innovation management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of service theory and practice
8
Services marketing quarterly
8
Tourism management : research, policies, practice
8
Business horizons
7
European journal of marketing
7
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of quality and service sciences
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Cogent business & management
6
European management journal
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
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ECONIS (ZBW)
41
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Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
3
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
4
AI-activated value co-creation : an exploratory study of conversational agents
Kot, Mateusz
;
Leszczyński, Grzegorz
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 287-299
Persistent link: https://www.econbiz.de/10014230613
Saved in:
5
An entrepreneurial framework for value co-creation in servitization
Yang, Man
;
Leposky, Tiina
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 484-497
Persistent link: https://www.econbiz.de/10014230628
Saved in:
6
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
7
Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective
Tian, Jiamian
;
Vanderstraeten, Johanna
;
Matthyssens, Paul
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 14-33
Persistent link: https://www.econbiz.de/10012490924
Saved in:
8
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
9
Value co-creation and appropriation of platform-based alliances in cooperative advertising
Zhang, Lu
;
Chen, Feng-Wen
;
Xia, Sen-Mao
;
Cao, Dong-Mei
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 213-225
Persistent link: https://www.econbiz.de/10013194580
Saved in:
10
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
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